Join for a special edition of Gerety Talks featuring the team behind Scholz & Friends, named Global Agency of the Year at the Gerety Awards 2025.
In this session, it sit down with four of the creative leaders behind the work:
Francesca Montrucchio, Associate Creative Director
Mirko Derpmann, Executive Creative Director & Partner
Marielle Wilsdorf, Partner & Managing Director
Martin Gillen, Creative Director
Together, they take us inside some of the campaigns that stood out to the Gerety jury — work that combines powerful ideas, cultural relevance and craft.
From “Irmela vs Nazis” for toom, to the impactful “Unsilence the Violence” and “Equal Communication” for Terre des Femmes, and the striking “100th Edition” for Frankfurter Allgemeine Zeitung, this conversation explores how these ideas came to life — and what it takes to create work that resonates.
Expect an honest discussion on:
– Where the ideas came from
– The challenges behind the execution
– How audiences responded
– And what defines award-winning work today
It also look ahead, with Marielle Wilsdorf, who will lead the Gerety 2026 Executive Jury in Berlin, sharing what she hopes to see in this year’s entries.
To close, the team reflects on what’s next — and what they’re hoping to push further in 2026.
