Gerety Talks Health and Pharma Advertising: Exploring Industry Insights
Just as award shows celebrate excellence in the marketing and creative industries, the Gerety Talks series shines a spotlight on true changemakers, offering a fresh perspective on leadership. In its second episode focusing on Health & Pharma Advertising, industry experts delve into the sector’s challenges and opportunities.
The discussion encompasses the growing disconnection between society and health, the emergence of creative talent, and the vital role of creativity and behavior change science in effective campaigns. Amidst the pandemic, the conversation also explores shifts in consumer healthcare relationships and the significance of humor in health advertising. Furthermore, the panel delves into the nuances of health and pharmaceutical advertising, comparing practices in the US to other markets and contemplating the potential of AI in enhancing creativity and streamlining processes.
Laura Potucek, Chief Creative Officer at MRM Health, leads the panel with her extensive experience in healthcare advertising, aiming to infuse science and data with technology-driven inspiration. Stephanie Berman, Global Chief Creative Officer at The Bloc, brings her innovative spirit and collaborative leadership to the discussion, emphasizing the power of creativity in driving behavior change. Tim Jones, Executive Creative Director at Klick Health EMEA, contributes his passion for elevating healthcare advertising standards, drawing from his international expertise.
The event wouldn’t be possible without the support of event partners The Industry Club, Adobe, CreativeBrief, RoastBrief, and AdsofBrands. Together, they foster a platform for meaningful dialogue and industry innovation.
Gerety Talks Health and Pharma Advertising is not just a conversation—it’s an exploration of the dynamic landscape of healthcare marketing, led by some of the industry’s brightest minds.
