A new creative campaign from Genexa (the first-ever and fastest-growing clean OTC medicine brand), launched on April 22nd! Tied to its expanding partnership with Target and the launch of its new Baby’s First Sick Day Kit, the brand’s “It Takes a Village” campaign centers around a simple idea: your baby’s first sick day.
In the form of oversized sticky notes, this interactive OOH invites passersby to rip a note of encouragement, aimed at parents who need a boost—such as, ”Your baby thinks you’re the best parent ever” and “Parenting is hard. You make it look easy.” The campaign will run for one week starting 4/22, and Genexa tapped Quan Media for the creative.
