London, UK, August 2026: Generation Media has announced the appointment of Emma Johansen as Group Strategy Director, further strengthening the agency’s senior leadership team as it continues its expansion across international markets and integrated media services.
Johansen joins from Publicis Media, bringing her extensive experience of developing strategic communications for some of the world’s leading entertainment, retail and consumer brands. Her appointment reinforces Generation Media’s continued investment in strategic planning following the acquisition of creative agency Portal Studio last summer, the launch of its North American operation this year and a series of recent senior leadership appointments.
As part of the new role, Johansen will lead strategic planning for clients, bringing together audience insight, media, performance, creative and measurement to deliver integrated growth strategies across Generation Media’s specialist sectors. She joins Dean Weller (CEO & Founder), Lisa Morgan (Group MD), Alex Taylor-Smith, (Group Business Development Director), Clive Green (Group Performance Director) and Jonathan Chambers (Group Investment Director) to make up the agency’s senior leadership team.
Dean Weller, CEO & Founder, comments: “Emma’s appointment represents another significant milestone for Generation Media. Strategy has never been more important as brands look to connect media, creativity, data and measurement into one coherent approach. Emma brings exactly the kind of experience and leadership our clients need as we continue to expand internationally and evolve our integrated offering.”
Emma Johansen, Group Strategy Director, said: “Generation Media has built an exceptional reputation by combining specialist expertise with genuinely innovative thinking. I’m excited to join the team at such an important stage in its growth and look forward to helping clients navigate an increasingly complex media landscape through integrated, insight-led strategies.”
Lisa Morgan, Group Managing Director, added: “Emma brings an outstanding blend of strategic expertise, leadership and curiosity that will further elevate the way we partner with clients. She will work with the team to sharpen our existing product, with deeper and wider thinking. We are delighted to welcome her to the team at such an exciting stage in our development.”
Johansen’s appointment follows the recent creation of several new Group leadership roles, alongside the launch of Generation Media’s Manhattan office serving North American clients and the continued expansion of the agency’s integrated capabilities across strategy, investment, performance, activation and creative.
