April, 2025.- As the new Global CEO of Gemba, Rob Mills is focused on expanding the company’s leadership in transparent and data-driven sponsorship valuation. With Turnstile now fully integrated, Gemba is enhancing how brands and rights holders assess sponsorship value, leveraging data from over $5 billion in analyzed deals.
The company continues to expand its global footprint, working with major clients like Coca-Cola, Google, and Real Madrid, while investing in AI-driven analytics and fan insights to refine sponsorship strategies. With a growing team and new leadership in key markets, Gemba is set to reshape the sponsorship industry through innovation, independence, and data transparency. Mills summarizes his vision: “Setting the global standard for fair, data-backed sponsorship valuation.”
