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Gap x Young Miko Collab

Roastbrief by Roastbrief
March 10, 2026
in Brands, Campaign
Reading Time: 1 min read
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Gap x Young Miko Collab
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Gap is launching its Spring 2026 campaign, which doubles as a full-length music video with Young Miko, reimagining her breakout hit WASSUP.  Check it out here.

Directed by Bethany Vargas, the campaign refreshes the track to include a dedicated dance-break moment led by 26 prominent Latin dancers.

Titled Sweats like this, the campaign marks the first time Gap plays the role of a platform, not just a fashion brand, amplifying the creator’s artistry in a way that celebrates the global influence of Latin music.

Tags: BrandscampaignGAPMiko Collabpartnership
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