Games might be over, but Toronto is still craving more Soccer

BOOST’s creative platform returned to Toronto with its second activation following the end of this summer’s soccer season—and Torontonians loved it.

The idea bridges creativity, physical engagement, and current cultural moments, turning everyday touchpoints into moments of real-life activation.

The idea works because it proves once again, BOOST really does help Canadians “keep going,” at a moment where the end feels near. In Toronto parks, posters’ “O”s in BOOST became soccer balls for all to use, inviting people to move, recharge and boost into a sport they have been observing for an entire month.

“This campaign is dear to our hearts given that a collaboration with BOOST last year transformed into a creative platform that was adaptable to different world moments that was applicable a year later from the original campaign,,” said Steve Ierullo and Hemal Dhanjee, Creative Directors at Courage. “This speaks to our relationship with the BOOST and Nestlé Canada team and we look forward to working together.”