Toronto, ON — August 18, 2026 — FUSE Create today announced it has acquired a strategic stake in Sway Group, a leader in influencer marketing and an early pioneer of the creator economy. The move creates a combined company that will move their clients’ work from campaigns people see to culture people participate in. The announcement follows strong momentum for FUSE Create. The agency recently expanded its PR offering, adding new leadership with a focus on earned and influence-driven communications.
Founded in 2011, Sway Group has evolved from an early blogging network into a premier woman-owned agency known for high-touch strategy, creative excellence and human led execution. While much of the industry treats creators as transactional media buys, Sway Group centers its work on a proprietary process that balances brand objectives with creator freedom, resulting in stronger creative, more authentic partnerships and better-performing content.
Strengthening a Fully Integrated Influence & Communications Engine
Under the new partnership, Sway Group will continue to operate independently while collaborating closely with FUSE Create’s integrated teams. The combined offering will allow brands to unlock measurable brand impact via culturally-relevant storytelling with built-in distribution.
“Brands no longer think in silos, and neither do we,” said Stephen Brown, CEO, FUSE Create. “Creator partnerships have become an essential part of the integrated ecosystem. Sway Group brings a proven approach to creator strategy, relationships and execution, strengthening our ability to deliver connected campaigns that turn heads and drive real business impact.”
A Partnership Grounded in Creative Quality & Shared Values
Sway Group brings end-to-end capabilities including strategy, creator recruitment, content development, compliance, media optimization, and real-time analytics. Its proprietary platform is built on deep creator data rather than surface level follower counts, bringing precision to every campaign.
“Creator marketing is about creative execution, not commodity media buys,” said Danielle Wiley, Founder & CEO, Sway Group. “Our focus has always been on making creator content stronger and more authentic. FUSE Create’s commitment to head turning creative aligns with where the creator industry needs to go. This partnership allows us to elevate creator work within a more integrated model, bringing a creative-first approach to modern brand building.”
Both members of Worldwide Partner Inc. the agencies have already collaborated on several initiatives, demonstrating strong alignment, shared values and a common vision for integrated brand building.
Greater Impact for Clients
Through this partnership, clients will benefit from:
- A fully integrated PR + creator + media ecosystem that connects earned media, social, influencer, and paid amplification to create culture-defining moments
- Human-led creator activations informed by strategic planning and creative excellence
- Higher-quality content and partnerships that balance brand objectives with authentic creator expression
- Head-turning content development that blends agency creative capabilities with creator production and on-the-ground cultural insights
- Proprietary tools for creator discovery, content review, and real-time insights backed by verified creator data
- Culturally-informed strategies grounded in audience intelligence and creator expertise
