A funny new campaign just launched imagining that we still rely on paper maps, fax machines and typewriters to make a point about digital asset security.
The series of humorous spots highlights the outdated methods many people still use to protect their crypto holdings. While crypto technology has advanced rapidly, millions of users still rely on handwritten or printed seed phrases, creating unnecessary risk. The campaign includes three spots:
The campaign was produced by UK-based agency Be The Fox and created for Bron, the world’s first non-custodial wallet combining institutional-grade security with seamless recovery. The latest spots follow the recent launch of Bron’s Seed Phrase Museum and complementing video.
“We loved bringing this series to life, which pokes fun at the archaic way of securing crypto wallets. Through relatable everyday scenarios made funny by the use of ridiculous redundant technology, we want the audience to reconsider their outdated use of seed phrases. We had a blast working with Bron to create this mini series for release across their social touch points.”
Diana Ellis-Hill
Co-Founder, Be The Fox
“Humour gets people’s attention, but the point we’re making is serious. The biggest difference between institutional and retail crypto isn’t intelligence or experience, it’s infrastructure. Institutions don’t rely on a single secret written on paper to protect billions of dollars. Retail users shouldn’t have to either.”
Tyler Kenyon
CMO, Bron
