Funday Agency Takes the Helm as Lead Creative Force for McBride Sisters Wine Company, Pioneers in Black-Owned and Women-Founded Wine Enterprise
In a significant move, Funday Agency has been entrusted with the role of lead creative agency for North America’s largest Black-owned and women-founded wine enterprise, the McBride Sisters Wine Company. With this partnership, Funday assumes responsibility for strategy, creative direction, and production across all of McBride Sisters’ prominent brands, including the McBride Sisters Collection, Black Girl Magic, SHE CAN, and an upcoming line set to debut in the near future.
Robin McBride and Andréa McBride-John, the driving forces behind McBride Sisters Wine Company, have emerged as trailblazers in an industry steeped in an 8,000-year-old tradition. Their mission to revolutionize the wine landscape resonates deeply, as they endeavor to make wine accessible, sustainable, and socially conscious. By challenging conventions and embracing innovation, the company aims to redefine the norms within the wine industry.
Aligned with this ethos of reimagining established paradigms, Funday Agency shares a similar vision in the creative sphere. Established in 2020, the agency comprises over 50 industry veterans committed to fostering unique partnerships. Drawing from their extensive collective experience, Funday Agency delivers a personalized approach to each collaboration, prioritizing a boutique experience while infusing every project with an element of fun.
The synergy between McBride Sisters Wine Company and Funday Agency was evident from their initial interactions. Renee Fuller, SVP of Marketing at McBride Sisters Wines, articulated this sentiment, stating, “From my first encounter with the Funday team, I recognized that we had found the ideal partner to breathe life into our brand narratives and craft captivating content that disrupts norms and ignites curiosity among our consumers.”
With summer on the horizon, both teams are gearing up to unveil innovative campaigns tailored to each of McBride Sisters’ product lines. Kathryn Whiteside, Executive Creative Director at Funday Agency, expressed excitement about the collaboration, emphasizing their commitment to showcasing the unique personality of each collection. She remarked, “We are thrilled to collaborate with the McBride Sisters team to amplify the vibrant essence of their brands. Our aim is to celebrate community and embody the empowering ethos that defines this exceptional brand.”
