Tel Aviv / São Paulo – October, 2025 – Truvid, a leading video monetization platform, today announced the launch of its refreshed global brand identity, signaling a new chapter in the company’s evolution from a utility technology provider to a category leader in attention-driven video monetization.
The rebrand comes at a pivotal moment for the digital media ecosystem. As global video ad spend continues its double-digit growth and short-form, vertical video dominates user behavior, the challenge for publishers and advertisers is no longer just reach, it’s earning and measuring attention.
“Truvid is changing the way video content is discovered, distributed, and monetized,” said Roee Lichtenfeld, CEO of Truvid. “Our new brand reflects the innovation we’ve built into our technology. With the Truvid Console, Player, and Premium Video Library, we’re helping publishers activate video with simplicity, monetize with transparency, and deliver measurable outcomes to advertisers at scale.”
The updated identity highlights Truvid’s transformation into a trusted global partner for publishers and advertisers. The platform’s recent advancements include:
- Truvid Console – a rebuilt core platform that enables publishers to manage revenue streams and prove results with clarity.
- Vertical Player – a mobile-first video player designed for seamless short-form and vertical experiences.
- Curated Video Library – a top-tier collection of content that guarantees brand-suitable, scalable inventory for advertisers.
According to Diana Savu, Head of Marketing at Truvid, the rebrand marks more than a visual change: “This is about giving Truvid a voice and a point of view. We’re no longer just a passive tech enabler – we’re a market leader shaping the future of attention in video. Our new identity brings clarity, trust, and relevance to everything we do.”
The refreshed brand and positioning are rolling out globally starting September 30, with localized activations in key markets, including Brazil, where Truvid has recently expanded its presence with a dedicated team and social media channels.
