May 2026 – Nomad, the pioneering Brazilian fintech offering global financial solutions for Brazilians, is launching an unprecedented initiative that combines technology, curation, and hospitality on an international scale. Breaking geographical and linguistic boundaries, the campaign features out-of-home (OOH) advertising exclusively in Portuguese across 12 cities simultaneously: Tokyo, New York City, Orlando, Sydney, Buenos Aires, Cape Town, London, Madrid, Barcelona, Amsterdam, Rome, and Lisbon.
More than a visibility campaign, the initiative also announces the launch of Nomad Guide, a travel platform specializing in hidden gems, featuring 100% human curation created by Brazilians to help fellow travelers discover authentic experiences across every continent — in other words, an itinerary filled with true hidden treasures. Whether bars, restaurants, shops, or tours, the guide aims to foster a community of travelers through unique experiences that cannot easily be found through a Google search or LLMs.
“This initiative establishes Nomad as the ultimate partner for people who see no boundaries to their plans. We want to show that living an exceptional global life goes far beyond finding the best exchange rates — it’s about belonging and experiencing unique moments. With our global account, Brazilians can travel, invest, and explore the world with the security and ease of feeling at home, knowing our card will be accepted no matter which continent they are on,” says Thais Souza Nicolau, Marketing Director at Nomad.
Created by GUT, the brand’s new advertising agency, the campaign begins in Brazil with wrapped OOH installations designed to resemble packages ready for export. The visual concept suggests that the content intended for those spaces has traveled abroad, serving as a prelude to the experience Brazilian tourists will encounter overseas. The campaign then continues on the streets of Tokyo, New York, Sydney, and nine other global metropolises with billboards featuring recommendations sourced from the Nomad Guide. The ads were produced by JCDecaux in São Paulo and by Mude in Rio de Janeiro, while the international operation was coordinated by Displayce.
“Can you imagine stumbling upon an out-of-home ad in Portuguese in the middle of Tokyo? Or Amsterdam? To launch Nomad Guide, cities around the world woke up to valuable tips in Portuguese, transforming Brazilian tourists into locals, with Nomad,” says Natalia Mamede, Creative Director at GUT.
At the heart of the initiative is a collaborative content curation process that brings together the perspectives of celebrities, specialists, and Brazilians with deep local knowledge of the featured cities. Through QR codes displayed on the billboards, travelers are instantly directed to the Nomad Guide, which already features more than 500 carefully selected recommendations.
The narrative gains even more depth with the participation of Zeca Camargo, who, in addition to serving as one of the guide’s curators, lends his experience as a “citizen of the world” to the campaign film, shot in Rome and Amsterdam. The video showcases the brand’s full ecosystem and will air as part of an extensive media plan that includes broadcast TV, pay TV, OOH, streaming platforms, and digital channels, reaching more than 35 million people throughout the campaign.
The campaign will run for three months, while Nomad Guide is designed as an ongoing brand initiative, further establishing Nomad as the ideal partner for Brazilians pursuing a global lifestyle. The complete guide is available at Nomad Guide.
