[National, 30th July 2026] After weeks of conversations sparked by paparazzi sightings of Orry carrying Skinvest Melts, the beauty creator and pop culture icon has officially collaborated with Skinvest. What began as an organic spotting has now evolved into an official partnership, putting Melts and science-led lip care designed for Indian consumers firmly in the spotlight.
Melts is Skinvest’s lip care ritual designed to bring a skincare-first approach to an often overlooked category. Built as a two-step AM–PM routine, Melts combines protection, treatment and overnight recovery in formulations developed specifically keeping Indian consumers in mind.
The AM variant (SPF + Tint) combines SPF 30 PA++++ with UV filters, Maxi-Lip™ Peptide Technology, Ceramide NS and Hyaluronic Acid to help protect against sun exposure while delivering hydration and a tinted finish designed to complement Indian skin tones.The PM variant (Repair + Brighten) is formulated with PDRN Renewal Technology, Wonderlight™ Complex and nourishing ingredients that support overnight repair and help improve the appearance of uneven lip tone over time.
Speaking on the launch, Divya Malpani Founder and CEO, Skinvest said, “Melts has been one of our most considered launches till date because we knew lip care deserved more attention than it usually gets. From the formulation and texture to the final experience, every decision came from wanting to create something consumers would actually use consistently and see results from. Seeing the positive response to Melts, including from Orry, has been incredibly rewarding and reinforces our belief that thoughtfully created products resonate with people.”
Sharing his thoughts, Orry shared, “What stood out to me immediately was that Melts didn’t feel like a typical lip balm. It felt elevated but still easy to use every day. I liked that there was attention to both the experience and the formulation.”
Orry discovering and continuing to use Melts felt like a natural validation of the product’s intent rather than a planned campaign moment. For Skinvest, that made the response even more meaningful.
Shop the Melts Collection:
With Melts, Skinvest continues its focus on creating science-led products rooted in Indian consumer needs, bringing together clinically backed formulations, thoughtful innovation and an elevated everyday skincare experience.
