September, 2026.- Marcelo Fernandes Ferreira founded AKKIRA as a studio connecting creativity and technology through talent exploring AI. He realized that many talented professionals in the audiovisual industry wanted to produce more independent content, but traditional production companies were not addressing this gap. He found that many studios worked with AI professionals who understood the technology but did not always have a refined aesthetic sensibility, while those with a strong artistic vision did not necessarily have a deep understanding of the technology.
In this interview, Ferreira discusses that the meme demonstrated how creativity can transcend commercial work and achieve global reach organically.
Ferreira emphasizes that AI expands the possibilities of creation, but it is still the idea, the repertoire, and the human eye that make technology relevant. Their prompts are structured in JSON, allowing more organized, precise, and consistent instructions. They do not simply make requests of AI—they understand its logic, its language, and the best ways to guide it.
You founded AKKIRA as a studio connecting creativity and technology through talent exploring AI. What gap in the market did you see that traditional production companies weren’t addressing, and how does representing an AI director like Kazuo fit that vision?
I realized that there were many talented professionals in the audiovisual industry—such as art directors, motion designers, and creative directors—who wanted to produce more independent content. At the same time, I noticed that many studios and production companies were working with AI professionals who understood the technology but did not always have a refined aesthetic sensibility. Conversely, those with a strong artistic vision did not necessarily have a deep understanding of the technology.
Based on this insight, I began looking for professionals who could combine both qualities: a strong command of art and creativity, along with a genuine interest in technology. Whenever someone lacked the technical knowledge, I helped them develop it. As a creative partner, Kazuo represents the perfect combination of these two worlds: creativity and artificial intelligence.
You said AI “expands the possibilities of creation, but it’s still the idea, the repertoire, and the human eye that make technology relevant.” How do you ensure that AI serves the creative vision at AKKIRA, rather than driving it?
The strongest proof that creative vision will always come first in our decision-making lies in our results. When we compare our work with much of what is currently being produced in the market, we see a more refined aesthetic, supported by thoughtful craftsmanship and creative direction. This is the result of carefully selecting the partners I choose to collaborate with and entrust with our clients’ projects.
We can also demonstrate this on a technical level. Our prompts, for example, are structured in JSON, allowing us to create more organized, precise, and consistent instructions. In other words, we do not simply make requests of AI—we understand its logic, its language, and the best ways to guide it.
AKKIRA is developing innovative projects for brands in Brazil and abroad. What’s the biggest challenge in producing AI-driven creative work for international clients from Brazil, and what’s the biggest advantage?
One of our greatest challenges is breaking down the misconceptions surrounding artificial intelligence in the international market. Brazil has incredibly talented professionals creating and producing outstanding AI-driven content, but many of them still lack the global visibility they deserve. Kazuo is an excellent example of this talent.
Another challenge is showing that Akkira is not simply a studio that produces AI-generated audiovisual content. We are a creative studio that brings ideas to life, using AI whenever it serves the project—but never depending exclusively on it.
