Madrid, March 7, 2025 – Cadena SER launches a new campaign for its program Hoy por Hoy, the leading morning program on Spanish radio, directed and hosted by Àngels Barceló. In a world where information overexposure and infoxication are constant, Cadena SER reflects in this campaign on the media saturation in which we live, and questions not only the amount of news we receive, but also the reliability of the sources.
Under the title ‘Frente al ruido: Hoy por Hoy’, the campaign highlights the program’s attributes based on rigor, analysis, clarity of the information communicated and its ability to generate conversation. It is a call to society to rethink how and where we inform ourselves, and also how we treat and share the information we consume.
Óscar Ocaña, Director of Marketing and Innovation at PRISA Media: “We are living in an era where disinformation is promoted at the highest level, it is truly surprising and worrying. Today, more than ever, the task of the media must be to combat this noise with all its might. This is what the Hoy por Hoy team does every morning, with all the rigor of the radio’s leading news program. “Frente al ruido” is a campaign to remind us of one of the basic and fundamental functions of Hoy por Hoy, a task of which we are very proud and grateful, and we hope that listeners are too.”
Havas Creative is the creative agency responsible for the ideation and production of this campaign, which has been active in the media since the end of January and will have a national impact until June. Havas Media is the media agency that has designed and planned the OOH campaign with street furniture circuit in strategic locations in Madrid, as well as large format digital screens in the subway network. It also has digital, print and radio planning on PRISA group’s own channels.
For Daniel Albaladejo, Senior Copywriter at Havas Creative, “in a world saturated with noise, the brand ‘Hoy por hoy’ must position itself as a guarantee of rigor and analysis. A reliable space in the midst of the avalanche of information of dubious reliability that we receive daily. It is our responsibility to promote a collective reflection on how we inform ourselves to avoid falling into the traps that trap us in our confirmation bias”.
CREDITS
- Advertiser: Cadena SER
- Product: HOY POR HOY
- Brand: Cadena SER
- Client contact: Óscar Ocaña, Laura Madera, Lucía Fernández
- Creative Agency: Havas Creative
- Creative team: Diana Casadiego, Fede Botella, Dani Albaladejo, Javier Pulpón
- Account team: Nerea Santacreu, Elena Moreno, Alex Torreblanca
- Media Agency: Havas Media
- Media team: Beatriz Hernández, Antía Prieto, Mónica de Santos, Inés Llorente, Ana Sánchez, Marta Prieto
- Production Company: Havas Studio
- Piece: Press pages, outdoor circuit and commercial spots.
- Title: In front of the noise, Hoy por Hoy
