15 June London, 2026: Outd00r Brewing, the functional isotonic 0.0 beer brand backed by HEINEKEN UK, is set to launch London’s first of its kind Run Pub. Marking the brand’s first consumer-facing activation since launching in May, Run Pub is designed to bring together movement, community and social connection.
Taking place in London Fields on Friday 26th June, the one day experiential activation will see the brand offer complimentary samples of its alcohol-free beer, brewed with electrolytes and vitamin C. The pop-up represents Outd00r Brewing’s largest sampling opportunity for the brand since launch and an important milestone in building awareness among health-conscious consumers.
The activation comes as demand for alcohol-free and functional drinks continues to accelerate, with brands increasingly targeting active lifestyle occasions beyond traditional drinking moments. Outd00r Brewing was developed to meet this shift in consumer behaviour, positioning itself as a beer specifically crafted for post-activity occasions and social moments after exercise.
As post-workout socialising continues to boom, with data from social fitness app Strava revealing that 58% of people have made new friends through fitness groups, Outd00r Brewing is creating a dedicated space where movement and community come together. By bringing the environment of a traditional pub into one of London’s most popular outdoor fitness destinations, the brand aims to create a dedicated space for consumers to refuel, relax and socialise after movement.
Complete with pub-style signage, outdoor seating and a dedicated serving bar, the pop-up will recreate the atmosphere of a local pub. Visitors (aged 18+) will be welcomed through a giant running archway marking the finish line to their workout, before stepping into a social space designed for post-exercise refreshment. Visitors will be able to sample both flavours; Outd00r Hydration Original Lager, featuring light fruity notes and a soft hoppy bitterness, or Outd00r Hydration Lemon, which offers a brighter citrus-forward flavour profile.
Outd00r Brewing is also offering the chance for one lucky winner to experience Outd00r Brewing in the warmer months, with a summer’s supply of the drink. To enter: simply complete a 5k run or walk over the weekend of Saturday 27 – Sunday 28 June and post the finish on Instagram Stories, tagging @outdoorbrewing_uk. One winner will then be selected at random from all eligible entries.
Katie Park, Head of Beyond Beer at HEINEKEN UK, said: “London Fields has become a hub for the city’s active community, from run clubs and bootcamps to people simply making the most of the outdoors. We created the Run Pub to celebrate those moments after movement when people want to connect, unwind and enjoy something refreshing together. Outd00r Brewing is crafted for after, and we can’t wait to bring that experience to London Fields this summer.”
The activation forms part of Outd00r Brewing’s wider mission to redefine post-exercise social occasions through functional alcohol-free beer, creating new occasions for consumers seeking refreshment without compromise.
Outd00r Brewing Hydration Original Lager and Hydration Lemon (330ml) are available now from Ocado and Waitrose, RRP £2.00 per can. For more information about Outd00r Brewing, visit the website.
