The media agency industry is broken and ready to be disrupted. Historically, it’s been difficult to change, but advancements in AI have finally created the conditions to do so. The agencies of the future will be half the size, twice as fast, and three times as effective. At their core, they will be tech companies, their product will be advertising.
In a move that signals this intent, Fourteen10 has appointed Wesley Hamburger as Head of Engineering, making it one of the first media agencies in Australia to make engineering and product part of its DNA. Wes will lead the engineering practice with the aim of leveraging AI and software to scale and uplift the capabilities of Fourteen10.
“We are committed to inverting the typical media agency model by building a technology system that amplifies the capability of great talent,” said Duncan Allan, Co-founder at Fourteen10. “Less automating a layer of junior co-ordinators, more taking an expert and scaling them through automated decision making engines. Wes will help bring this vision to life”
With experience at the silicon valley based unicorn, Okta, Afterpay, as well as high growth startup, Tessian, an early player in AI driven email security, – Wes brings deep expertise in software engineering, product building and applied AI. . His work will focus on developing systems that unlock better decision making as well as fast, high quality and consistent delivery at scale.
“I am excited to join a team that is actually taking steps to disrupt an industry” said Wes Hamburger, Head of Engineering at Fourteen10. “We are just starting to scratch the surface of how we can use this technology to build the agency of the future. What might have been prohibitively expensive or impossible is now here. We believe we can unlock massive efficiencies that will force us to re-think how brands scale”
This appointment underscores Fourteen10’s commitment to breaking free from traditional agency models, merging marketing science, automation, and experimentation to drive scalable, profitable growth for brands. With engineering talent embedded at its core, Fourteen10 is redefining what a media agency can be.
