29 April 2025 – The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Latin America. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.
Four gold and two bronze accolades have been awarded for Latin America. Winning brands are ASDRA, Avon, Dorival, Nestlé Oats, Noblex, and PedidosYa. The campaigns were created by leading agencies from the region: GUT, Buenos Aires; VML, Buenos Aires; and VML São Paulo.
Argentina has won three awards, followed by Brazil with two. Additionally there is one pan-Latin America award-winning campaign.
The Latin American jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Marina Prieto, Jury Chair, WARC Awards Latin America & Senior Director Brand, Insights, Media and Trade Marketing, PedidosYa, said: “The power of big data is changing marketing at warp speed, but the LATAM jury for the WARC Awards 2025 wanted to celebrate work that integrates data analysis with real imagination. Our winners represent the twin peaks of effectiveness and creativity.”
The Gold, Silver and Bronze winners are:
Gold
- Absurd promises · ASDRA · VML, Buenos Aires · Argentina
Gold
- Princesses on Periods: Modernising timeless stories to smash outdated taboos · Dorival · MullenLowe UK, London · Latin America
Gold
- Noblex-afa · Noblex · GUT, Buenos Aires · Argentina
Bronze
- Avon efficiency that is #HereToStay · Avon · VML, São Paulo · Brazil
Partnerships & Sponsorships category
Gold
- Let’s not stop ordering · PedidosYa · GUT, Buenos Aires · Argentina
Bronze
- Nestlé Oats and the Revolutionary Recipe · Nestlé Oats · VML, Sao Paulo · Brazil
No metal has been awarded in the Brand Purpose, Business-to-Business, Channel Integration, Channel Pioneer, Customer Experience, and Use of Data categories.
The Gold winners will automatically progress to compete at a Global level where a Grand Prix awarding jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – and other regional judges will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 May via the Effectiveness Show screened on warc.com.
