Fortress, Australia’s premier hub for games and pop culture, has launched Fortress for Brands, a groundbreaking retail media network designed to connect brands with over 1 million engaged Gen Z and Millennial gaming enthusiasts.
With flagship venues at Emporium Melbourne and Central Park Sydney, along with a robust online presence, Fortress offers a unique platform for brands to reach a demographic of 18 to 35-year-olds that is often difficult to engage through traditional channels.
Fortress for Brands provides a range of opportunities for brand engagement, including brand partnerships, dynamic digital signage, esports sponsorships, product placements, and in-venue activations. Brands can leverage Fortress’s physical venues and digital channels to connect with a passionate audience.
Gavin McDonough, Director of Partnerships at Fortress, comments, “Fortress for Brands is a remarkable opportunity for brands aiming to connect with a highly engaged Gen Z and Millennial audience where they play and socialize. Our audience, passionate about games culture whether online or through board and card games at our venues, offers brands a chance to create meaningful connections.”
Fortress’s audience is not only extensive but also deeply engaged, with many spending over 10 hours a week gaming. The new retail media network is a powerful entry point for brands to build loyalty and drive engagement within this vibrant community.
Boasting over 750,000 annual visitors to its Melbourne and Sydney venues and more than 250,000 hours of gameplay, Fortress has a reach of 30 million organically. With a balanced audience of 60% male and 40% female, Fortress for Brands offers diverse touchpoints for brands through in-venue digital signage, content marketing, esports broadcasts, and audience insights.
McDonough adds, “Our goal with Fortress for Brands is to offer brands an innovative way to engage with the next generation of consumers. By blending the excitement of gaming culture with targeted brand engagement, we’re creating a platform that resonates deeply with Gen Z and Millennials.”
For more information about Fortress For Brands, please visit https://partnerships.fortress.games
