Award-winning independent agency HERO has bolstered its PR and Social service offerings, with Ebony Santin making the move from AMPR to join the Melbourne team as communications director.
As PR and reputation become increasingly vital components within the agency’s ‘Boundless Creativity’ model, Santin will assume a national role across HERO’s client portfolio, spanning its three offices in Melbourne, Sydney, and Brisbane.
Ben Lilley, creative chairman and founder of HERO, expressed his enthusiasm, stating, “We are thrilled to welcome Ebony to the HERO team. Her expertise in PR and events, coupled with her strategic acumen, align perfectly with the integrated communications needs of our clients. She brings a wealth of experience in public relations and strategic marketing, having worked with some of Australia’s most prominent brands. Ebony excels at aligning business objectives with culturally relevant concepts to effectively engage and influence target audiences.”
Formerly serving as senior communications manager at AMPR, Santin has overseen impactful communications across events, activations, partnerships, press, and social strategy campaigns. Her client roster includes Accent Group, Swisse, Chemist Warehouse, PUMA, Elizabeth Arden, and Revlon. Additionally, she has played a pivotal role in major event campaigns, such as serving as project lead for NGV Gala and contributing to the 2020 Formula 1 Rolex Australia Grand Prix campaign.
“Working as an integrated team is undoubtedly the future of marketing, so joining the HERO team presented an irresistible opportunity for me,” said Santin. “Consistency in messaging across platforms is crucial for delivering seamless campaigns, and I am eager to embark on this journey with the team, from strategy development to impactful execution, to drive success for our clients.”
The expansion of HERO’s PR offering follows a string of recent accolades, including new awards for Maybelline’s Cannes Lions-winning “Through Their Eyes” campaign at Spikes Asia 2024, the launch of the second phase of Maybelline’s social change campaign “Under The Avatar,” and Toyota’s new bZ4X TVC lead campaign, “Barry.”
