7th April 2026, London: Today a new marketing consultancy has launched, not to do the marketing itself, but to fix the machinery that makes marketing actually work. Committed Citizens has been co-founded by Ben Scoggins, former CEO of digital agency Organic, and Tim Burley, a senior agency leader with 25 years of marketing and strategy experience.
The consultancy will work with CMOs to close the gap between marketing strategy and marketing execution by removing what it calls ‘operational drag’ – the accumulation of slow workflows, underused technology, misaligned teams and broken processes that silently erodes marketing’s ability to perform.
The new consultancy operates in six-week cycles rather than open-ended programmes that are the norm in digital transformation. Each cycle produces measurable results, not slide decks. The founders have already delivered results for global brands, major retailers and wealth management firms – cutting campaign cycle times from three weeks to six days, achieving 100% team adoption of new agentic tools, and reducing licence costs by 57% in 12 weeks.
The consultancy launches at a time of AI hype, and while automation is central to the team’s work, it’s seen as a propellant rather than a standalone solution.
Ben Scoggins, co-founder of Committed Citizens, said: “I spent years running an agency and watching clients struggle with the same thing. It wasn’t the creative or the media plan letting them down. It was the system underneath – how work actually flows through marketing teams. And nobody adequately addresses that. The problem is well documented – research from McKinsey and others consistently shows that around 70% of digital transformation programmes fail to deliver their intended outcomes.”
Tim Burley, co-founder of Committed Citizens, adds: “CMOs are under enormous pressure to prove commercial impact, to move faster and to make AI deliver. But most of the help available to them either addresses symptoms or asks for a leap of faith. We’ve built something designed to generate lasting value quickly.
“AI amplifies whatever system it enters which makes getting it right even more urgent.”
Committed Citizens launches in April 2026 at committedcitizens.co.uk.
