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Forget The Tie – The Miller Lite ‘Fix-Pack’ Swaps Boring Father’s Day Gifts With Broken Ones to Give You Quality Time With Dad 

From guitars that don’t strum to clocks missing a hand, Miller Lite is giving dad what he really wants – time spent fixing things with you – and The Original Light Beer to celebrate once the job is done 

Roastbrief by Roastbrief
June 10, 2026
in Agency, Brands, Campaign
Reading Time: 4 mins read
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Forget The Tie – The Miller Lite ‘Fix-Pack’ Swaps Boring Father’s Day Gifts With Broken Ones to Give You Quality Time With Dad 
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CHICAGO, June 10, 2026 – This Father’s Day, the best gift you can give Dad might be a busted guitar, a clock that definitely doesn’t tick or a cooler hanging on by a single hinge. Introducing the Miller Lite Fix-Pack – a limited-edition Father’s Day gift that combines the things Dads love most: spending time with their kids, fixing things and celebrating with a Miller Lite afterward. 

The Fix-Pack delivers on a simple Father’s Day truth: nearly 60% of Dads say their ideal Father’s Day is simply spending time with their kids¹, while 51% of Americans say they turn to Dad first for repair-related advice². So naturally, Miller Lite decided to give Dads the exact kind of problem they can’t resist solving with their adult kids, turning busted objects into legendary moments together. 

“Dads have enough mugs and ties to last a lifetime — for Father’s Day, they just want quality time with their kids. And because they love to tinker, what better way to spend that time than fixing something together?,” said Courtney Benedict, Vice President of Marketing, Miller Lite Family of Brands. “The Fix-Pack celebrates the Dads who treat every crooked shelf and weird car noise like an opportunity to enlighten their kids with their handiwork, and we think those Dads deserve a Miller Lite once the toolbox gets put away.” 

Each Fix-Pack includes a one-of-a-kind broken item – uniquely Miller-Lite branded – for Dads and their grown kids to fix together, plus a *rebate to put towards the only thing you’ll need after a job well-done: a six-pack of Miller Lite. Whether it’s bringing a beat up, vintage dartboard cabinet back to life, rescuing a messed up toolbox latch or finally fixing up that wobbly lawn chair, the Miller Lite Fix-Pack transforms everyday repair projects into the kind of Father’s Day quality time dads actually want. 

How to Get The Limited- Edition Miller Lite Fix-Pack

Each Fix-Pack is unique – so you can pick the item your dad will appreciate most – and arrives in custom Father’s Day packaging with a personalized gift message and simple instructions encouraging Dads and

their grown kids to spend time fixing things together, plus a *rebate to put towards a purchase of the only tool you’ll need after a job well done – some Miller Lite to toast to a legendary Father’s Day. 

Fans 21+ can visit shop.millerlite.com/fixpack beginning June 10 with another drop on June 12 to purchase the perfect Fix-Pack for their dad while supplies last. Fix-Pack items will be available for $7.99 plus shipping, consistent with the suggested retail price of a six-pack of Miller Lite**. For fans who aren’t able to get a Fix-Pack, Miller Lite encourages everyone to create their own Miller Time moments with Dad this Father’s Day. To learn more, visit MillerLite.com and follow @MillerLite on social media. 

¹ Source: YouGov, “What do American Dads want for Father’s Day?” (May 2024). ² Source: Realtor.com®, “Father’s Day Survey: Americans Rely on Dad for Home Help and Advice” (2024). *Rebate available in eligible states. Miller Lite product not included. 

**Suggested retail price of Miller Lite varies by retailer and location. 

***All items available for purchase through the shop site are sold as is with all faults. Each item has been intentionally broken, damaged, incomplete or otherwise altered from its original condition. Not all items may be fully repairable. Results may vary based on item condition, materials, available tools and individual skill level. 

Agency Credits

Leo Chicago:
Dean Paradise, Chief Creative Officer
Adriano Matos, Global Executive Creative Director
Ricardo Salgado, Senior Vice President, Group Creative Director, Copywriter
Andrea Sarcullo, Senior Vice President, Group Creative Director, Art Director
Bobby Kuhn, Associate Creative Director, Copywriter
Jesse Snyder, Associate Creative Director, Art Director
Kyle Poff, Senior Vice President, Design Director
Laura Frank, Executive Vice President, Strategy Director
Sara Oleksak, Vice President, Strategy Director
Shannon Haley, Associate Director, Strategy
Sarah Kaminsky, Senior Vice President, Account Director
Jessica Kemp, Account Supervisor
Julian Trujillo, Assistant Account Executive
Tyler Vondell, Director, Project Manager
Bill Anderson, Assistant Deputy General Counsel
Shandice Sluch, Senior Counsel
Sina Martin-Simmons, Director, Advertising Clearance

Publicis Production:
Will St. Clair, Senior Vice President, Executive Producer
Marissa Mandarino, Executive Producer
Javier Jimenez, Senior Producer
Sarah Tomick, Senior Producer
Kevin Osmond, Senior Retoucher
Michael Shanahan, Senior Vice President, Groupe Director, Business Affairs
Mike Hurley, Senior Business Affairs Manager
Amy Manning, Business Affairs Manager

Zeno Group:
Jamie Dammrich, Executive Vice President
Courtney Pischke, Executive Vice President, Media
Mary Kennedy, Senior Vice President, Brand
Pepe Maldonado, Vice President
Haley Klein, Senior Account Executive
Ashley Byer, Senior Account Executive 
Konner Gross, Account Executive 
Ava Warcaba, Assistant Account Executive 
Ava Foresi, Intern

Influential:
Graham Heth, East Coast Sales
Shim Salem, Client Management
Alexa Berger, Client Management
Riley Lee, Creative Strategist
Julia Mjehovic, Creator Strategy and Partnerships
Carlos Cardona, Creator Management

The Unicorns:
Sun Komen, CCO
Ceara Adamson, CD
Adrianne McCurrach, EP
Jenny Gobel, EP
Brenda Osorno, Producer
Katherine Johnson, Head of Production
Ralph Kujipers, Head of Development
Alexis Celic, Producer
Brendan Lynch, Production Supervisor
Laura Hartmann Giordani, Production Coordinator
Heidi Vanderjagt, 1st AD
Mary McDonnell, 2nd AD
Ken Morris, PA’s
Oscar Amaya, PA’s
Katherine Inoue, PA’s
Keith Pikus, Director of Photography
Jesse Dana, Assistant Camera
Ryan Murray, Photographer
Anthony Pizza, Production Designer
Janna Ling, Set Dresser
Damian Lang, Set Dresser
Kris Ingram, Set Dresser
Montana Bertolone, Set Dresser
Arlo Reilly, Set Dresser
Ben Draper, Set Dresser
Mayra Godoy, HMU
Ella Lopez, Stylist
 
Harbor Picture Company:
Luke Sloma, Senior Editor
Natalia Trejo Bax, Assistant Editor
Jenny McDonald, Executive Producer
Tayler Gilchrist, Senior Producer

Tags: agencyBrandscampaignFather’s Day GiftsQuality TimeThe Miller Lite ‘Fix-Pack’
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