In an unprecedented context, Ecuador is facing recurring power outages that have left entire communities and hundreds of businesses in the dark, severely impacting the local economy and daily life. This energy crisis has highlighted the urgent need for creative and immediate solutions to mitigate its effects, especially for small businesses struggling to stay afloat.
Orgu-Ford and the agency BBA Ecuador (Brand Building Ad) took meaningful action. Utilizing the Ford F-150 FULL Hybrid and its revolutionary Pro Power Onboard integrated generator system, they brought their vehicle inventory to the streets, providing power to small businesses that needed it most. This wasn’t just about turning on lights but about demonstrating how a brand can activate its purpose at the right moment, transforming a vehicle into a catalyst for hope and productivity.This initiative not only connected Ford with local entrepreneurs but also literally illuminated the impact of applied creativity. It went beyond advertising: a tangible solution that proved innovation and marketing can not only tell stories but bring them to life. The result? A gesture that generated light, connection, and a reminder that the true greatness of a brand is measured in the dark.
