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For the First Time in the English Language, there is now a Word for Parents who Have Lost a Child

As gun violence becomes the leading cause of death for American youth, The Missing Word introduces “ollipsent”—giving grieving parents a name, and their grief recognition

Roastbrief by Roastbrief
March 19, 2026
in Agency, Brands, Campaign
Reading Time: 6 mins read
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For the First Time in the English Language, there is now a Word for Parents who Have Lost a Child
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NEW YORK, NY — [3/18/26] — In English, there is a word for someone who loses a spouse: widow. There is a word for someone who loses their parents: orphan.

Until now, there has been no word for a parent who loses a child.

Today, that changes.

FCB Health NY, in partnership with the nonprofits Visioning Beyond Violence and Youth Alive!, has launched The Missing Word, introducing a new word to recognize one of the most devastating—and increasingly common—human experiences.

That word is OLLIPSENT (oh-LIP-sint): a parent who has lost a child.

The word was developed with linguist Chelsea Frazier and revealed first to parents whose children were killed by gun violence—the leading cause of death among children and teens in the United States.1*

Every day in America:
• 7 young people are killed by gun violence2†
• 2,526 youth die each year2†

Yet until now, the parents left behind had no word to describe who they are.

“Without a word, grief can feel invisible,” said Frazier. “Naming something gives it recognition. It tells people: you exist. Your loss exists.”

Ollipsent is derived from the Greek word ellipēs. From this root word comes the English word: ellipsis (…) three dots signifying something left unsaid or missing. The “o” in the word symbolizes the ongoing cycle of love and loss. The “ent” anchors the word in identity because this word belongs to parents. 

For parents, the impact was immediate.

“I am an ollipsent,” said Marilyn Washington-Harris, whose son was killed by gun violence. “Now we have a name. Now people can see us.”

Congresswoman Lucy McBath, who lost her 17-year-old son Jordan to gun violence, described the experience:

“This kind of grief lives in your body. Parents move forward because they have to—but we never fully heal.”

The Missing Word was created not only to acknowledge grief—but to make it visible. Because recognition is the first step toward healing. And toward change.

By introducing ollipsent into public language and culture, the project aims to give grieving parents a way to identify themselves, find one another, and ensure their children—and their stories—are never erased.

Because when something has a name, it can no longer be ignored.

Learn more at themissingword.org

NAMETITLECOMPANY
Kathleen NandaChief Creative Officer FCB Health New York
Linda BennettPresident FCB Health New York
Erico Braga Global Creative PartnerFCB Health New York
Fabio RodriguesExecutive Creative DirectorFCB Health New York
Daniel Mailliard Executive Creative DirectorFCB Health New York
Lisa LimCreative DirectorFCB Health New York
Roberto VilhenaCreative DirectorFCB Health New York
Haley DixAssociate Creative DirectorFCB Health New York
Prajakta MoreAssociate Creative DirectorFCB Health New York
Eugenio LimaAssociate Creative DirectorFCB Health New York
Pedro RicciAssociate Creative DirectorFCB Health New York
Raphael PachecoEditor, Motion DesignerFCB Health New York
Devon NespicaGroup Copy SupervisorFCB Health New York
Zinnia FarrellSenior Product DesignerFCB Health New York
Skyler MauroAssociate Director, Product DesignFCB Health New York
Becca BinderGroup Executive ProducerOmnicom Production
John SantangeloDirector, Print ProductionStudioRX
Reid ThomasPrint Production SupervisorStudioRX
Robert WagnerAssociate Director, Business AffairsStudioRX
Aaron CohenAssociate Director, Technology & DevelopmentStudioRX
Laila MahranDirector, SEOSolved
Chloe JohnsonSEO SupervisorSolved
Jenny GrabowskiSEO Senior SpecialistSolved
Matt BerginGroup Director, EditorialFCB Health New York
Mike BenedettoDirector, EditorialFCB Health New York
Mark AmeenDirector, EditorialFCB Health New York
John DurazzoDirector, Project ManagementFCB Health New York
Sophia GalanosProject Management SupervisorFCB Health New York
Greg FloresDirector, Experience DesignFCB Health New York
Zoie BabakitisSenior UX ArchitectFCB Health New York
Kira SnookUX ArchitectFCB Health New York
Annie FosterGroup Director, Social Media StrategyFCB Health New York
Cathy DeForestFounder & Executive DirectorVisioning Beyond Violence 
Diana GarciaProgram & Development DirectorVisioning Beyond Violence 
Gabriel GarciaPolicy & Advocacy Director Youth Alive!
Lanisha JonesCrisis ResponderKhadafy Washington Project
Natasha JohnsonMental Health CounselorYouth Alive!
Rich HarrisonCEOLighthouse Community Charter Schools
Chelsea FrazierLinguist & Language Researcher 
Marilyn Washington-Harris ollipsent 
Renita Joseph ollipsent 
Carmen Morales ollipsent 
Congresswoman Lucy McBath ollipsent 
Jean Paulo LasmarDirector/EditorFamous Who
Bryan MendozaDirector of PhotographyFamous Who
Tim FrazierExecutive ProducerFamous Who
Galileo GiglioExecutive ProducerFamous Who
Kendra BradaniniProduction DesignerFamous Who
Henrique TanjiComposerBumblebeat
Lucas SfairComposerBumblebeat
Luisa HackettProducerBumblebeat
Simone de AngelisProducerMol Mol
Joaquim CarriçoProducerMol Mol
Andre MagriPost-Production CoordinatorMol Mol
Daniel MendesColoristMol Mol
Mike BorisMusic Supervisor & ProducerJaded Melody
Celso CostaCEOGraphline Media Production
Daniel KlochFounder & PartnerFuze Image
Fabiano de ProençaGeneral Manager ProductionFuze Image
Tags: agencyBrandscampaignEnglish LanguageFirst TimeParents who Have Lost a ChildThe Missing Word
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