Whether you’re heading back to school, work, or readjusting to your daily routine, global retailer Foot Locker wants everyone to put their best foot forward in the freshest, most bountiful kicks harvested with the help of its resident sneaker experts – Foot Locker Stripers. As such, the retailer is launching “It’s Sneaker Season,” a back-to-school campaign that extends beyond those headed back to the classroom.
Created in partnership with Preacher, the new campaign features Foot Locker Stripers welcoming sneaker enthusiasts of all ages and types as they lend their expertise and boost confidence with a freshly picked pair of the perfect shoes from their exclusive assortment, just in time for Sneaker Season.
“It’s Sneaker Season” consists of a series of and :15 and :06 spots running nationally on connected TV and Meta, and social content running on TikTok and Meta.
Foot Locker will also be making a large impact within its local communities throughout the back-to-school season with various in-store events focused on giving back. In August, consumers can celebrate Sneaker Season at Foot Locker community stores across North America and enjoy food from local vendors, sneaker cleaning stations, programming for kids and young adults, special appearances, and much more. More information will be announced in the coming weeks.
This campaign marks the first work for Foot Locker from Preacher, which was named global creative AOR for the brand earlier this year. A new global brand platform and integrated brand campaign for the retailer is set to debut late fall, 2023.
Foot Locker remains the premiere destination for the latest and greatest sneaker styles. From the trending Adidas Samba sneakers, classic Nike Air Force 1, performance options from ON and Hoka, to Crocs clogs for all ages, Foot Locker is the one-stop-shop for back-to-school shopping needs.
CREDS
Client: Foot Locker
SVP/General Manager: Jill Feldman
VP of Marketing: Holly Tedesco
VP Brand Development & Enterprise Marketing: Adam Herstig
Senior Director/Brand Content and Creative: Kyle Willebrands
Director of Creative and Content Production: Christine Banaraes
Director of Brand Marketing: Simone Griffith
Director of Digital Marketing: Pavan Paditar
Senior Director of Partnerships & Community: Jason Karlowski
Senior Brand Marketing Manager: Alekza Latte
Marketing Manager: Lindsay Logan
Creative Manager: Marcus Morrow
Marketing Operations Coordinator: Taylor Howell
Senior Director of PR and Influencer: Payton Wang
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Brand Director: Jenalisa Trevino
Brand Manager: McKenna Caughey
Associate Creative Director: Grant Piper
Associate Creative Director: Matthew Bottkol
Senior Copywriter: Justin Grady
Senior Art Director: Gina Senese
Senior Designer: Candice Balbuena
Production Artist: Anmei Ladeau
Junior Production Artist: Seth Jones
Senior Strategist: Zachary Stubblefield
Executive Producer: Stacey Higgins
Senior Producer: Kasia Olczak
Assistant Producer: Aggie Ryan
Business Affairs: Carianne Humpal
Production Company: Ruckus Films
Director: JJ Adler
Executive Producer/Managing Partner: Greg Jones
Head of Production: Sabrina Mossberg
Line Producer: Taeko Masuyama
Production Supervisor: Jill Van Buren
DP: Damian Acevedo
Photographer: Rob Montgomery
Digital Artist, Retoucher: Mike Campau
Stylist: Sal Sallie
Production Designer: Patrick McGee
Casting: Paskal Rudnicke Casting, Stewart Talent, 10 Model Mgmt
Edit House: Cartel
Executive Producer: Viet-An Nguyen
Post Producer: Cassandra Guardado
Editor: Eddie Ringer
Cutting Assistants: Jill Sarao, Scott Beatty
Sound Design & Mix: Dusty Albertz
Finishing: Transformer
Head of Production, VFX: Emily Avoujageli
VFX Producer: Sam Cesan
VFX Artist – Lead Flame: Casey Price
VFX Artist – Junior Flame: Ted Stanley
Color House: Trafik
Colorist: Dimitri Zola
Color Producer: Julia King
Color Production Coordinator: Andy Zhao
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