DALLAS (May19, 2026)-In Brazil, football is more than a sport. It’s a celebration centeredaroundfood, cocktails, music and community. This summer,Fogo de Chão, the internationallyrenowned restaurant from Brazil known for its elevated churrasco dining experience,is bringingthat same spirited energy to fans across the U.S. through a nationwide campaign inspired by thepassion and hospitality traditions that define Brazilian match-day culture.
Inspired by the vibrant traditions surrounding Brazil’s legendary football culture, the campaigninvites guests to experience summer soccer season the Brazilian way. Running from May 19through July 10, the campaign will introduce the limited-time “World Caip” cocktail, nationwideBar Fogo watch parties, a Fogo Rewards sweepstakes offering the ultimate Miami soccergetaway and a 12-day activation at Wynwood Marketplace in Miami.
“In Brazil, football has always been about more than what happens on the field. It is aboutgathering around the table and celebrating together,” said Barry McGowan, Chief ExecutiveOfficerof Fogo de Chão. “This summer, we are excited to bring that spirit of hospitality andcelebration to our guests nationwide through elevated watch parties, immersive experiences andthe launch of the ‘World Caip.’”
Throughout the summer, guests can enjoy:
The “World Caip” Cocktail-Every iconic sporting event has its signature sip. Thissummer, Fogo de Chão is introducing a limited-time cocktail inspired by Brazil’s iconiccaipirinha, featuring fresh strawberry, passion fruit and a subtle kick of heat, finishedwith a dragon fruit “soccer ball” garnish.
Bar Fogo Watch Parties-Guests can gather to cheer on Team Brazil at all U.S. Fogolocations on June 13, June 19 and June 24 to enjoy handcrafted caipirinhas, fire-roastedchurrasco selections and an energetic watch party atmosphere inspired by Brazil’spassionate football culture.
Ultimate “Fogooooooal” Sweepstakes-New and existing Fogo Rewards members willhave the opportunity to win a Miami soccer getaway experience timed to Brazil’s June 24match, including roundtrip airfare, hotel accommodations, exclusive merchandise andmore.
Miami Fogo Experience:From June 13 through June 24, Fogo de Chão will debut a 12-day soccer-inspired pop-up at Wynwood Marketplace in Miami. Designed as a gatheringplace for fans, locals and visitors, the immersive activation will feature liveentertainment, wellness programming, virtual soccer experiences, match watch partiesand the Fogo Farmers Market featuring flavors inspired by Fogo’s seasonal MarketTable. Guests can also enjoy the VIP Fogo Experience, offering dedicated lounge seating,signature churrasco offerings and a high-energy viewing experience. The activationculminates on June 24 with a Brazil-inspired tailgate featuring Brazilian-inspired cuisine,live music and an energetic match-day viewing experience.
For more information about Fogo de Chão’s summer soccer celebrations, Bar Fogo watch partiesand the “World Caip” cocktail, visitFogo.com/fogo.com/worldcaip.
*NO PURCHASE NECESSARY. Must be legal U.S. resident, 18 or older. Subject to officialrules athttps://swpp.me/r/fogorewards.
