While Florida’s nursing workforce is expanding, only 7.2% of nurses in the state are under age 30. This raises concerns about the long-term sustainability of the profession as retirements increase in the coming years.
To appeal to that younger demo and drive fresh interest, the Florida Center for Nursing (FCN) is launching “For Every Need, There’s A Nurse,” a new campaign designed to reveal the profession’s many paths and possibilities — and push against existing, stifling stereotypes of what a career in nursing looks like. The campaign advances the nursing profession through recruitment, retention and utilization of nurse workforce resources.
Timed to coincide with National Nurses Week (May 6-12), the campaign brings the message to life by featuring nurses in a variety of real-world settings doing what they do best: meeting people where they are and serving critical needs. Created with Chernoff Newman, the high-energy campaign runs on connected TV, streaming radio, digital and social media.
