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Flexcar Launches “You Drive Everything” Campaign

Flexcar selects creative agency Gueshousthouse for multi-channel campaign on TV, social and OOH.

Roastbrief by Roastbrief
December 1, 2025
in Campaign
Reading Time: 4 mins read
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Flexcar Launches “You Drive Everything” Campaign
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ATLANTA—(Diciembre 01, 2025)–Independent agency Guesthouse is launching the first campaign for its new account win, Flexcar, the first and only month-to-month flexible car lease company. The campaign will run across TV, social, digital, and OOH channels. Guesthouse won the business after a review of undisclosed agencies.

Flexcar’s  month-to-month car lease lets drivers get a car with zero down payment and the ability to cancel anytime. Drivers can choose from over 200 makes and models, including a large luxury vehicle selection. 

“We’re excited to shine a light on an industry that hasn’t changed its buying and leasing model in over 100 years,” said Jake Marsten, VP of Marketing at Flexcar. “The new tagline ‘You drive everything’ positions the company as the perfect alternative to the expenses and hassles of car ownership.”

Flexcar’s all-inclusive monthly pricing includes insurance, maintenance, a variety of member loyalty perks like gas discounts, and 24/7 roadside assistance for all cars in its fleets, which range from sedans to SUVs.  

“We love working with brands that have real news to share, and a mission of helping people fight back against unfair situations,” said Guesthouse Co-founder and Creative Director Mitch Bennett. “Flexcar helps people avoid buying something that instantly hemorrhages value or getting tangled in a costly lease, and we can’t wait to help them get the word out.”

Don’t Let Your Car Drive You :30

Don’t Let Your Car Drive You ALT :30

Have All The Cars :15

Mechanic Social

What Your Want Social

Jake 30 Second Challenge

Kelly 30 Second Challenge

About Guesthouse

Based in Atlanta and Chapel Hill NC, Guesthouse takes the silliness out of advertising, helping brands and their in-house teams get to great creative quickly, going from brief to production with no handoffs. Clients include Flexcar, Every Man Jack, SAS, Citizens Trust Bank, GreyStone Power, Raleigh Denim Workshop, and Soccer.com.

About Flexcar

Flexcar offers month-to-month flexible car leases with the ability to change cars or cancel anytime. Drivers can choose their car on the Flexcar website or mobile app and drive it for as long as they’d like. With Flexcar, everything is included in one monthly payment — insurance, maintenance, and roadside assistance. Learn more at flexcar.com.

Tags: BrandscampaignFlexcar
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