UK consumer and brand marketing team further expands senior bench
Today, FleishmanHillard UK announces that Hadassah Cullen has been hired as the head of consumer health for the UK office. Hadassah’s role will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector; and taking a leadership role on the agency’s existing portfolio of clients and campaign work for brands such as J&J Acuvue, Home Instead, Fitbit Health Solutions and Unilever.
Hadassah joins from Brands2Life where she led integrated communication and influencer engagement campaigns for leading consumer health companies. Hadassah has extensive consumer health experience and a particular passion and specialism for women’s health, sexual health, skincare and nutrition. Prior to her role at Brands2Life, Hadassah worked on UK and global campaigns for many household name brands.
She will work closely with Nina Bautista, FleishmanHillard UK operational and practice lead who commented: “We’re thrilled that Hadassah has joined the agency; this is a really exciting hire and opportunity for us as the ongoing trend of health ownership continues to drive huge growth, innovation and exciting opportunities in the sector. We’ve no doubt that Hadassah’s appointment and expertise, will not only elevate our existing work, but will enable us to grow our breadth of clients and campaigns.”
Hadassah adds: “I am delighted to have joined FleishmanHillard’s consumer and brand marketing team and to be working alongside such talented and energised individuals. Now is an exciting time for consumer health and wellness brands as consumers are making more proactive and deliberate lifestyle choices. I am looking forward to working with our roster of high-calibre brands to further educate and empower the consumer and professional audiences they serve.”
FleishmanHillard UK’s consumer and brand marketing team’s retained clients also include Krispy Kreme, FIFA, Unilever, WaterWipes, SC Johnson and SEAT S.A. among others.
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