- ASICS recruits Brian Cox – the world’s scariest boss – to rally employees behind the real threat to our mental health in the workplace – the desk we work at every day.
- Cox delivers ASICS’ rousing Public Service Announcement that urges office workers to forget about‘Wellness Wednesdays’ and ‘free fruit’ and instead take a 15 minute #DeskBreak, proven to provide mental benefits.
- Campaign inspired by new global study and ASICS Desk Break experiment, with Dr Brendon Stubbs, that shows just four hours of interrupted desk-based working can cause a significant decline in our mental state. But 15 minutes of daily exercise can help reverse the effects.
- To change the workplace, ASICS has created The Desk Break Clause – the world’s first employment contract clause for movement. Giving workers the legal right to additional 15-minute movement breaks in their working day.
- Also encouraging desk workers to take a 15 minute desk break this World Mental Health Day, October 10th
- Global TTL integrated campaign created by Golin runs across OOH, digital, paid social, earned and influencers, film directed by Peter Franklyn Banks and produced by KODE, media by Publicis.
- With ASICS’ brand ethos of Sound Mind. Sound Body. The campaign continues ASICS brand strategy of supporting movement for your mind