“Let’s Go Sports Bar” is a celebration of what Buffalo Wild Wings knows and does best – wings, beer, and sports. It stars a real-life (computer-generated) Buffalo named Hank, who just so happens to be a buffalo with wild wings. Voiced by Saturday NightLive alum Beck Bennett and brought to life by Untold Studios, Hank houses plates of wings without judgmen
t, loves new sauces, and riles people up. Every game. Hank is that really amusing and interesting guy at the bar you can’t help but love, the one with endless stories to share. In short, he’s the brand’s ultimate embodiment number-one fan.
A 30-second spot, linked , sits at the center of the campaign. It portrays Hank in a parking lot as he sighs and says: “Sometimes, all you need to change your life is a sign. A sign that says, ‘Hank, this is the place you’ve been looking for. Sometimes, that sign is…an actual sign that’s mounted to a building.’” Hank proudly states that he doesn’t just love Buffalo Wild Wings because he is a buffalo with wings; how offensive and reductive. He loves BWW because they took beer and made it into a place, then gave that place sports, chicken wings, and the best people. What’s not to love?
The campaign launches today across multiple channels, including TV, social, and digital audio. An extended, 60-second film will go live this Thursday, August 31st, with additional, shorter spots following on September 4th. With production from Smuggler, it makes use of Untold Studios’ CG creature crafting expertise.
In tandem with the campaign launch, Buffalo Wild Wings brought back Hot BBQ and debuted Bulleit Bourbon BBQ, both for a limited-time this football season. Bulleit Bourbon BBQ is highlighted in a 15-second spot.
TEAM CREDITS
Brand: Buffalo Wild Wings
Brand President: John Bowie,
CMO: Tristan Meline,
VP, Category Management: Jeff Baker
VP, Integrated Marketing Communication: Jared Bradley
Director, Advertising: Kristen Bowman
Associate Manager, Advertising: Josh Chang
Associate Manager, Advertising: Hannah Bartle
Agency: Anomaly LA
Managing Partner/President: Khara Wagner
Partner/Chief Creative Officer: Josh Fell
Partner/Chief Strategy Officer: Aisea Laungaue
Creative Director: Daniel Chen
Creative Director: Jimmy Burton
Sr. Copywriter: Adam Crouch
Sr. Art Director: Kyle Chin
Copywriter: Kevin Broberg
Art Director: Sarah Redmond
Head of Production: Erika Madison
Executive Producer: Helena Miller
Senior Producer: Christine Hurty
Associate Producer: Chloe Hurckes
Associate Producer: Laura Richey
Head of Brand Strategy: Nika Rastakhiz
Head of Communications Strategy: Johnny Corpuz
Communications Strategy Director: Will Millar
Associate Strategy Director: Sarah Cartwright
Brand Strategy Director: Justin Clagette
Group Business Director: Kylie Wu
Business Director: Meghan Miloradovic
Account Director: Michael Gobo
Account Supervisor: Monique Luster
Head of Business Affairs: Jana Nauman
Business Affairs Manager: Svetlana Minassian
Head of Creative Resourcing and Project Management: Chris Greve
Project Director: Michelle Yee
Project Manager: Hannah Cartelli
Production Company: Smuggler
Director: Tony Yacenda
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Benjamin Gilovitz
DOP: Adam Bricker
PD: Leigh Ann Reagan-Barnes
Editorial: Arcade Edit
Editor: Laura Sanford
Assistant Editor: Paulo Miramontes
Cutting Asst Editor for socials: Paulo Miramontes
Producer: Wendy Umanzor
Executive Producer: Crissy D’Simone
HOP: Megan Dahlman
Animation + VFX + Finishing: Untold Studios
VFX Studio: Untold Studios
EP: Sophie Harrison, Carl Phillips
Producer: Helen Tang
Producer: Jordan Malonga
Executive Creative Director: Dave Fleet
Creative Director: Adam Droy
VFX Supervisor: Alex Grey
Character Supervisor: Chloe Dawe
Head of Animation: Tim Van Hussen
VFX Lead: Kanishk Chouhan, Gez Wright, Alex Doyle
VFX Artists: Lewis Pickston, Andreu Lucio, Bhavesh Budhkar, Emma Lepuil, Florian Rigollet, Thomas Huizer, Burjis Shroff, Naren NV, Natasha Santiparp, Ria Banerjee, Rachel Bosc – Bierne, Amelia Sturdy, Murali Krishna, Gez Wright, Phillipe Moine, Antoine Mariez, Aniket Pitale, Liv Donlan, Vinay Sharma, Sauce Villas, Cloe Adenot, Rosie Ashforth, Loic Resplandy, Mala Lal, Andrea Lacedelli, Amanda Cheung, Cameron Johnson, Rebecca Clay, Paul Stirling, Emine Arkin, Kia Coates, Emre Samioglu, James Russel, Greg Zolnowski, Jack Bond, Abhishek Changkakoty, Carlo Carfora
Online: Rich Harris, Dave Rose, James Pratt, Pete Hughes
Mix + Sound Design: LIME
Sound Designer: Peter Lapinski
Executive Producer: Susie Boyajan
Associate Producer: Cassie Underwood
Music: Consortium
Track: Dustheads
Composer: Seth Olinsky
Music Post Producer: Maggie Flatley
Music Editor: Justin Miller
Color: Mom & Pop
Digital Intermediate Colorist – Shane Reed
MOM&POP Executive Producer – Ali Reed
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