As Findasense Americas continues to expand its footprint across Latin America and North America, the company is solidifying its role as a leader in brand experience (BX). With a growing portfolio of global clients—including Grupo Bimbo, Coca-Cola, Lenovo, Motorola, Sanofi, Prodesa, and Conmebol—Findasense is driving innovation by integrating customer experience (CX) with BX to deliver high-impact marketing strategies.
In an exclusive conversation, Esteban Pineda, CEO of Findasense Americas, and Joserra López Grañeda, CEO Global of Findasense, share insights on the company’s expansion, the power of BX, and how innovation continues to be the foundation of their success.
Strategic Growth in Latin America and the U.S.
Findasense Americas is experiencing a period of accelerated growth and expansion. The company is strengthening its position in strategic markets such as the United States, Mexico, Colombia, and Costa Rica, leveraging its strong regional presence to introduce and scale its BX-driven approach.
“We aim to leverage our strong presence in the region to expand the BX approach, working closely with current and potential clients to elevate their brands,” says Esteban Pineda.
With over 20 major global brands in its client portfolio, Findasense is demonstrating its ability to adapt to different industries, offering tailored solutions that enhance both brand engagement and consumer satisfaction.
“Every client is unique to us, and we collaborate closely to create experiences that not only add value to their brands but also positively impact their consumers.”
This adaptability and customer-centric mindset have been critical to building long-term strategic partnerships and positioning Findasense as a trusted innovation partner in the Americas.
Innovation as the Core of Findasense’s DNA
For Joserra López Grañeda, innovation has been at the core of Findasense’s DNA since its inception.
“Findasense was born from innovation, meaning that innovation has been part of our DNA from the beginning—not just in terms of technology but in every sense of the word.”
Beyond technological advancements, Findasense has revolutionized consumer insights, marketing methodologies, and business models to help brands deliver relevant content at the right place and time.
“The world of communication has become significantly more complex over the past few decades. Having a partner like Findasense, an expert in creating multichannel-multistakeholder hubs, guarantees success in aligning all stakeholders within the marketing ecosystem under a unified BX strategy.”
By integrating BX with a data-driven and omnichannel approach, Findasense enables brands to connect more effectively with consumers, providing a seamless and engaging brand experience.
Expanding into Highly Competitive Markets: The U.S. and Canada
With its Brand Experience (BX) services, Findasense has identified a strategic opportunity in the U.S. and Canadian markets by offering nearshore and offshore services. This approach allows the company to tap into Latin America’s top creative, business intelligence, and strategic talent, providing high-quality services to North American clients while optimizing operational costs.
“We have placed special emphasis on recruiting bilingual talent, recognizing the importance of effective communication in offshore projects,” explains Esteban Pineda.
By leveraging artificial intelligence and advanced recruitment processes, Findasense ensures that its teams meet the highest international standards, fostering strong client relationships and facilitating expansion in North America.
A Strong, Highly Skilled Team Across Latin America
Findasense’s team consists of more than 180 professionals specializing in business intelligence, strategic planning, creativity, engagement, and audiovisual production.
“This expertise, developed over more than 15 years in global markets, supports our ability to meet the needs of demanding clients in North America and across various industries.”
The company operates through strategic hubs in Mexico, Costa Rica, and Colombia, with additional bilingual professionals across Central America. This structure optimizes service delivery, allowing Findasense to provide flexible, scalable, and high-impact solutions.
Building Strategic Partnerships with Global Brands
Findasense has successfully expanded and strengthened its partnerships with global brands such as Lenovo, Bimbo, and Coca-Cola.
- Grupo Bimbo – The launch of the Bimbo Connection Center in Mexico marked a milestone in Findasense’s regional expansion, reinforcing its BX-driven marketing model.
- Lenovo – Findasense has been expanding its work with Lenovo in the U.S., helping the brand create highly engaging consumer experiences.
- Coca-Cola – The company pioneered the Coca-Cola Consumer Interaction Center (CIC) across Latin America, integrating CX and BX strategies across multiple markets, including Costa Rica, Colombia, Peru, Chile, Argentina, and Ecuador.
According to Esteban Pineda, these long-term collaborations are a testament to Findasense’s ability to evolve and stay ahead of industry trends.
“Now, with our new positioning focused on BX, we can take a truly comprehensive approach to connecting with audiences—not just addressing their immediate needs as consumers but also engaging with broader issues that resonate with their values and concerns.”
This transformation has deepened client relationships, integrating Findasense’s strategies more closely into business and communication plans.
The Future: BX as the New Standard in Marketing
Findasense’s future vision is clear: BX will redefine how brands connect with consumers. By blending innovation, data intelligence, and creativity, the company is shaping a new paradigm in marketing—one that transforms traditional consumer engagement into meaningful brand experiences.
“We have seen a significant shift in how our clients perceive the value we bring. This has led to greater integration of our strategies into their business and communication plans, strengthening our role as strategic partners,” says Pineda.
Looking ahead, Findasense will continue to push the boundaries of BX, offering a comprehensive suite of services—from campaign creation to the execution of socially impactful initiatives.
With a strong regional presence, a growing international footprint, and an unwavering commitment to innovation, Findasense is poised to lead the next era of brand experience marketing.
