Cannes, June 2025 – Brazil’s Trio W made its debut on the Croisette, transforming the French Riviera avenue into a veritable off-season carnival. The initiative celebrated Washington Olivetto, the first Brazilian to win a Golden Lion at Cannes in the Film category.
The initiative, led by FilmBrazil, had the strategic partnership of the agencies Africa Creative, AlmapBBDO, Galeria, Lew’Lara\TBWA and WMcCann. In addition to ApexBrasil (Brazilian Trade and Investment Promotion Agency) and ABAP (Collective Articulation Space of the Advertising Ecosystem). Globo and the production company S de Samba also supported the action, which had the creative support of GUT Design.
Jairzinho, Simoninha and Acadêmicos do Baixo Augusta led the party, which started at the Palais and continued to the Hôtel Martinez, a meeting point for advertising professionals during the festival. The soundtrack, packed with great Brazilian music hits, played between 8pm and 10pm, creating a vibrant and unforgettable atmosphere.
According to the Executive President of APRO and Executive Manager of Filmbrazil, Marianna Souza, the festival is celebrating yet another edition. “We are very proud of this party we held in Cannes. This initiative reinforces our commitment to valuing our Brazilian talents and promoting our culture with pride. Taking the trio elétrico to Cannes celebrates the creativity that moves, inspires and generates value, transforming the Croisette into a stage for Brazil’s unique energy,” she says.
The agencies Africa Creative, AlmapBBDO, Galeria, Lew’Lara\TBWA and WMcCann, in partnership with FilmBrazil, jointly declare: “It was exciting to see the Croisette vibrate with the energy of our electric trio. This initiative not only celebrates an icon like Washington Olivetto, but also shows the world the strength of our culture. We are the Country of Creativity, we have to celebrate.”
