This month, Fever-Tree is launching its first-ever U.S. creative platform, “Mix With The Best.” Created in partnership with Droga5*, the campaign debuts on April 9, encouraging drinkers to elevate their cocktails with Fever-Tree products across OLV, TVC, paid and organic social.
Born in the UK, the Fever-Tree brand has always posed the question, “If ¾ of your drink is the mixer, why don’t you Mix With The Best?” This U.S. campaign is a celebration of premium mixology, shifting mixers from an afterthought to a top-of-mind essential that matters, repositioning Fever-Tree mixers as intentional and culturally relevant.
About the Creative: The spots take viewers through a sequence of match cuts, film stills, and live action in a variety of different bar environments, as bottles of Fever-Tree move seamlessly from bartender to bartender. As the creative builds energy and momentum, it is ultimately revealed that Fever-Tree is the secret to each of their signature cocktails.
Mixing Up the Media Buy:The brand is targeting live TV moments that have strong viewership and ties to key cocktail culture moments in the U.S. like the Kentucky Derby, Wimbledon, ESPYs and U.S. Open broadcasts as well as product integration on Bravo’s Watch What Happens Live.
Why Now? The new creative comes as the company looks to capitalize on its early growth** and expand further into the U.S. market, bolstered by its strategic partnership with Molson Coors Beverage Company.
*This work marks an expansion of Droga5’s relationship with Molson Coors, bringing Fever-Tree into the fold as it launches its first US campaign. Droga5 was selected in August 2025 following a competitive pitch and is leading strategy and creative, building the foundation for the brand’s growth in the US market.
**This important milestone marks Fever-Tree’s, the No. 1 brand in the premium mixers category, growth across every segment in both volume, on-and-off premise presence, distribution and dollar share since the prior year.
Fever-Tree :: Integrated Credits List
Client Molson Coors: Fever-Tree
Campaign Fever-Tree
Title Mix With The Best
Launch Date April 10, 2026
Agency Droga5 NY, part of Accenture Song Chief Creative Experience Officer, NY & Americas Cristina Reina Executive Creative Director Mariano Jeger Creative Director Harry Bugden Art Director Nick Peterson Copywriter Jake Moskovitz Copywriter Nick Malone
Design Director Dan Pulito Designer Colson Place
Global Head of Production Ruben Mercadal Head of Production Jenn Mann Director, Art Production Cliff Lewis Executive Producer, Film Volney Guzman Senior Producer, Film Connor Hagan Senior Producer, Art Dagmar Wong Executive Producer, Print + Fabrication Alyssa Dolman Senior Music Supervisor Mike Ladman Music Supervisor Mara Techam
Global Chief Strategy Officer Emma Montgomery Group Strategy Director Christopher Cooper Strategy Director Soheyla Escher
President, NY Chioma Aduba Executive Group Account Director Stefane Rosa Group Account Director Elizabeth Federico Account Director Nichole Murdock Account Manager Nelson Poon Project Manager Subarna Barua
Head of Social Heather Hosey Social/Influencer Manager Maryah Greene
Head of Business Affairs Dan Simonetti Business Affairs Manager Jessica Clark Executive Traffic & Operations Manager Wendy Kaplan
Global Head of Reputation and Creative Excellence Ann-Christine Diaz Senior PR & Communications Manager Titus Wouda Kuipers
Client Molson Coors Chief Marketing Officer, Molson Coors Sofia Colucci Co-Founder & CEO, Fever-Tree Tim Warrillow Vice President of Marketing Innovations, Jamie Rotnicki Innovation and Beyond Beer Senior Marketing Director, Non-Alc Tracey Bien Schenck Brand Director Emma White Senior Marketing Manager, Fever-Tree Cara Lauritzen Associate Marketing Manager, Fever-Tree Emily Agnew Director of Consumer Communications, Molson Coors Vincent Ventura Consumer Communications Specialist, Molson Coors Abigail Flores Director, Marketing Insights Jessica Brown Manager, Marketing Insights Angelica Kopiczko
PRODUCTION COMPANY: SMUGGLER Director: Fiona Jane Burgess Executive Producers: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb Managing Director: Sue Yeon Ahn Head of Production: Brian Sabowski Producer: Daniel Arfwedson Director of Photography: Diego Garcia Gonzalez
Editorial Lost Planet Executive Producer Casey Cayko Sr. Editor Jo Lewandowska Assistant Editor Sylvia Herbold
Visual Effects Parliament VFX SupervisorCaio Sorrentino Creative Lead James Cudahy Executive Producer Krystle Timm Producer Kamilla Kulieva Creative James Cudahy Creative John McIntosh Creative Adam Deutsch Creative Jeff Butler
Music Song: Les cactus Artist: Jacques Dutronc Sound Design & Mix Wave Sound Design & Mix Aaron Reynolds Executive Producer Vicky Ferraro Associate Producer Chloe Goldstein Color Trafik Colorist Daniel DeVue Producer Geof Linville Photography Photographer Magali Polverino Art Director Victoria Rey
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
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