Fendi embraces a dreamy aesthetic for its Spring 2025 campaign, showcasing vintage-inspired styles with a modern twist. Captured by renowned photographer Steven Meisel, the campaign features models Mona Tougaard, Lina Zhang, and Karolina Spakowski against a soft pink backdrop, exuding elegance and romance.
Drawing inspiration from 1925—the year of Fendi’s founding—the collection reflects art deco influences with flowing sheer fabrics, intricate beadwork, and structured handbags that merge classic and contemporary elements. Stylist Carlyne Cerf De Dudzeele curates sophisticated looks, pairing embroidered dresses with statement accessories, including sculptural earrings and embellished heels.
The campaign also highlights the evolution of Fendi’s iconic handbags. The Mamma Baguette and Peekaboo are refreshed with luxurious textures, delicate floral appliqués, and playful fringe details. A palette of soft greens, blush pinks, and timeless black adds a sense of serenity, making this season a celebration of refined glamour.
