Madrid, February 27, 2025 – Havas Creative España announces the addition of two new Executive Creative Directors to its team, Félix Carral and José Izaguirre, who will work under the general creative direction of Jesús Rasines. They will join the team on March 3rd.
Both come from Ogilvy Madrid, where they have worked for the last eight years as Creative Directors. In this agency, together with Jesús Rasines (currently CCO Havas Creative Spain), they created iconic campaigns such as ‘Los 36’ and ‘Los atropellos de Amaia y Eduard’ for DGT, ‘La Planta dos y ½’ for El Corte Inglés or the last Christmas campaigns for Suchard. They also developed well-known brand platforms such as ‘La vida, el deporte que más amamos’ for Decathlon Spain or ‘Bien Jugado’ for ONCE. And they have been responsible for the creativity of other major brands such as Bimbo, Iberdrola, Iberia, Milka, Philadelphia or Generali, in addition to being the creative director of Decathlon’s global account for the last two years.
Félix and José began their professional careers in 2008 at the SCPF agency as copywriter and art director, respectively, working together as a duo for seven years for advertisers such as Banc Sabadell, IKEA, Solvia, BMW, Mini and Ron Santa Teresa. Later, between 2015 and 2017, they held the position of Creative Director at M&C Saatchi Madrid, being responsible for the accounts of RENFE, Codorníu, Huawei and Coca-Cola.
Graduates in Advertising and PR, they have 16 years of experience with a very successful career, achieving industry recognition for their work in the most important advertising festivals nationally and internationally, such as Cannes Lions, One Show, Clio, El Ojo de Iberoamérica, El Sol, Premios Eficacia and c de c. In the latter, they have accumulated between them more than 200 entries in the yearbook harvested throughout their career.
They have also participated as jurors in the advertising festivals El Sol and c de c. They have also taught at the Complutense University and at the creativity schools Zink Project and The Atomic Garden.
In the words of Jesús Rasines, Chief Creative Officer of Havas Creative Spain: “José and Félix have a prestigious creative career, full of awards and campaigns that we all know. They have talent, creative ambition and an uncommon strategic vision. I can’t imagine a better Executive Creative Direction for the new stage of Havas Creative that is starting now”.
