The spot, titled “F FUEL is for Farmers,” is directed by Eli Snyder, the second unit director from the Rebel Moon Films Group_3646. The community’s latest collaboration with Netflix is now live! Although the holiday season seems like a distant memory, the team at Publicis hopes you had the chance to catch up on Netflix’s Rebel Moon Part 1. This story revolves around the ruthless forces of the Motherworld threatening a tranquil farming village on a distant moon, where a mysterious outsider becomes its best hope for survival.
As we approach the launch of Part 2 in April, Publicis is teaming up with Netflix to sustain the momentum, all with the support of G FUEL. Or, as it’s portrayed in this case, F FUEL. G FUEL, known for its caffeinated drink mix targeted at gaming and esports enthusiasts, takes on a new role in the Rebel Moon Universe, where it becomes the essential fuel for farmers.
The spot, directed by Eli Snyder, the second unit director from the Rebel Moon Films, is a unique take on reimagining G FUEL’s energy formula as F FUEL. Eli Snyder, director Zack Snyder’s son, expressed, “Re-imagining G FUEL’s energy formula as F FUEL was a great way to blend these distinct worlds. Our lighthearted approach allowed us to spotlight the real heroes of the Rebel Moon universe — the farmers. In collaboration with G FUEL and Rebel Moon’s creative team, we were able to work in a recreated environment from the film. The result was a cutting-edge production that grounded our farmers on a humble village in a distant solar system.”
While F FUEL may exist solely in the film, the collaboration between Netflix and G FUEL took shape last year with the introduction of a special G FUEL x Rebel Moon limited edition flavor.
“G FUEL is for everyone looking for help powering through their next challenge, and the farmers of Veldt need all the help they can get. This ‘F FUEL’ commercial brings the excitement of the G FUEL brand to the imaginative world of Zack Snyder’s Rebel Moon in a fun and unique way, and we were blown away by the end result.”
Bryan Crowley, G FUEL CEO, stated
The campaign is set to run across digital and social platforms.
