WOODLAND HILLS, Calif. (April 28, 2026) – Farmers Insurance announced today the appointment of Dentsu Creative as its Creative Agency of Record. With this move, Farmers® seeks to enhance its brand positioning in the marketplace, drive measurable business outcomes, and deepen customer connections.
Farmers selected Dentsu Creative to lead creative across brand, performance, social, and sponsorship. The agency’s approach spans all channels and is grounded in strong storytelling, disciplined execution, and a focus on memorability and brand association as key drivers of effectiveness.
“We’re pleased to welcome Dentsu Creative onboard,” said Eleanor Solomon, Head of Creative for Farmers Insurance. “The team has demonstrated a strong understanding of our brand, our customers, and the opportunity ahead. As we continue to evolve, we are excited to work with Dentsu Creative to help shape the future of our brand and support the growth of our business.”
Dentsu Creative will begin work immediately and the appointment comes as Farmers continues to innovate across its products, services, and customer experience, while bringing greater clarity to this category. The agency was selected following a competitive review run by Jeffries Consulting.
“Farmers has a clear ambition for where the brand goes next, and we’re excited to help drive that vision,” said Julie Scelzo, Chief Creative Officer, U.S., Dentsu Creative. “We’re focused on bringing together deeper insights, connected creativity, and modern tools to unlock catalyzing ideas that drive short-term impact and build long-term brand strength. Our goal is to create work that is unmistakably Farmers, designed to thrive and flex in today’s ever-changing environment.”
