Fantastic Furniture has launched a new campaign celebrating their Australian made story, showing how buying Aussie made furniture feels as comfortable as their couches.
The campaign by Connecting Plots is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand.
The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels, and launched on Sunday 8 May, which will run for 12 months.
Last year, the agency added recruits Chris Johnson, creative director and Gemma Geraint, group account director will lead the account.
Connecting Plots head of marketing, Will Dance, said: “Fantastic Furniture are extremely proud of our history as a brand that was born over 30 years ago in Sydney’s west. We know that home is more important than ever, and we also know that our customers love our home-grown Aussie made products.
“With 83 stores right across Australia, we believe all Australians deserve affordable and stylish furniture at a ‘Fantastic’ price. We’re excited to be giving our Aussie Made sofa range the focus it deserves, knowing the range is supporting Australian manufacturing and our local community, which we think our consumers will love too.”
Connecting Plots’ co-founder and creative partner, Dave Jansen, added: “Furniture is a key ingredient in making our homes comfortable and welcoming,” In our years of working with Fantastic Furniture we’ve explored how the brand helps its audience have the home they want regardless of their budget.
With the new work we are adding proof to that comfort. This creative shows that by making furniture right here in Australia, Fantastic Furniture is helping Aussies feel comfortable in their homes and in their choices.”
Connecting Plots won the Menulog account in 2020 and has since laucnhed a TikTok campaign for Menulog using the hashtag #DeliveryDressDown to encourage Australians to dress down into a comfortable outfit to receive home food delivery.
Credits
Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson
Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Integrated Producer: Chelline Nel
Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting
Media Agency: Bohemia
Digital Media Agency: Incubeta
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