In July, 2025, FanDuel Casino and the brand’s AOR, Orchard, made waves with a new brand campaign focused on the gamers of the world who look for thrills on another level. The hero spot, “Thrillionaires, Assemble,” garnered industry attention and drove gains in awareness and preference.
This month FanDuel is doubling down on that success, launching a new Thrillionaires installment, “Shopping for Thrills.” The :30 spot uses a playful, imaginative metaphor of bumper cars in a grocery store, to capture the thrill of the Rewards Club. The film celebrates high-energy fun and brings the Thrillionaires spirit to life through bold, dynamic visuals.
“This campaign builds on the successful ‘Calling all Thrillionaires’ platform, inviting players to join a vibrant community that celebrates the excitement of gaming on FanDuel Casino’s Rewards Club, where the thrill of play matters even more than the win,” said Dan Kenneally, Executive Creative Director at Orchard.
The work is live now across TV and Social.
TEAM CREDITS FDC ● Daniele Phillips – Vice President of Casino Marketing ● Jessica Lee – Brand Strategy Director ● Tony Kim – Brand Manager ● Steve Giraldi – Executive Creative Director ● Mike Sweeney – Group Creative Director ● Edgar Gallardo – Group Creative Director
FDC SHOPPING FOR THRILLS PR PLAN ● Jay Machain – Associate Creative Director ● Sage Vega – Design Manager ● Brian Berk – Associate Creative Director ● Lindsey Cook – Broadcast and Content Production ORCHARD CREATIVE: ● Barney Robinson – Founder, Chief Executive Officer ● Laura Janness – Founder, Chief Strategy Officer ● David Kolbusz – Chief Creative Officer ● Jenn Pennington – Head of Production ● Lourdes Vasquez – Sr. Producer ● Dan Kenneally – Executive Creative Director ● Conor Dooley – Creative Director ● Perry Morton – Sr. Art Director ● Patrick Wells – Sr. Copywriter ● Kevin Igunbor – Sr. Art Director ● Nusrat Madraswala – Group Strategy Director ● Sharon Badger – Head of Account Management ● Jeff Winsper – Account Director ● Will Parker – Sr. Account Manager PRODUCTION – BISCUIT ● Andreas Nilsson – Director ● Holly Vega – Executive Producer ● Emily Skinner – Line Producer EDIT – ARCADE ● Jeff Ferruzzo – Editor ● Sam Barden – Assistant Editor ● Andrew Cravotta – Sr. Post Producer MIX – BARKING OWL ● Mikayla Petersen – Mixer ● Jenna Pangilinan – Producer POST – PARLIAMENT ● Krystle Timm – Executive Producer ● Aiste Akelaityte – Sr. Producer ● Keith Sullivan – Lead Flame Artist HAILSTORM – BUSINESS AFFAIRS FDC SHOPPING FOR THRILLS PR PLAN ● Alice Isner – Group Director (East) ● Nnenna Odeluga – Sr Business Affairs Manager (East)
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