Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once again with THE MAYOR to create a new spot promoting its ultra-giftable footwear this holiday season.
The spot titled ‘Unwrap Famous’ focuses on a staple of many childhoods, a truth every adult has most likely experienced – a school performance. School recitals are a very authentic reality, especially around the holiday season, where the kids (and their shoes) look great up on stage…but maybe don’t sound so remarkable. Noteworthy fashion and cute kids always make up for slightly off-key holiday classics.
‘Unwrap Famous’ is currently running :15 and :30 second spots across TV, OLV and radio. This is THE MAYOR’s second seasonal effort in partnership with Famous Footwear, following the award of the business in Spring of 2024.
CREDITS Creative Agency: THE MAYOR Founder/Chief Creative Officer: Tom Hamling Creative Director/Copy: Leigh Browne Creative Director/AD: Jon Williamson Director of Production: Jack Epsteen Director of Strategy: Elizabeth Thompson Director of Account Management: Megan Brittain Account Director: Avery Spofford
Business Affairs: Hailstorm/Alice Isner, Stephanie Mikel
Production Company: Chelsea Pictures Directors: Lalou & Joaquin Director of Photography: Joaquin Baca-Asay Owner/Executive Producer: Lisa Mehling Vice President/Executive Producer: Donna Portaro Head of Production: Raul Perez Producer: Sophia Solomon
Editorial: Open Water Post Editor: Ryan Kendrick Senior Producer: Matt Olson Post Supervisor: Joe Randall Colorist: Brett Price VFX: Cary Graham
Music Company: Found Objects ECD & Co Founder: Jay Wadley ECD & Co Founder: Trevor Gureckis Executive Producer: Katt Matt Senior Producer: Nick Chomowicz Composer and Creative Director: Adam Weiss Composer and Producer Associate: Margy Hayes Music Coordinator: Lee Cash Chisholm
Audio Post Studio: NPall Sound Design/Mix: JT Dekker
Media Agency: Havas New York EVP, Global Client Leadership: David Fasola VP, Director of Digital Investments: Samantha O’Regan Director, Connections Planning: Kaitlin Gerringer Senior Media Planner: Erica Kovelman
Client: Famous Footwear SVP of Marketing and Creative: Holly Campbell Senior Creative Director: Andrew Naeger Associate Creative Director: Kristin Genovese Director of Marketing: Christine Walston Senior Manager, Brand Marketing: Melissa Lumley
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
