AXA XL, the B2B branch of AXA offering insurance solutions from mid-sized companies to the world’s largest multinationals, is launching a new campaign: “Facing into risk for a future to be imagined”.
In an increasingly connected and unpredictable world, businesses that are innovating and driving progress must navigate many complex risks. By adopting an optimistic approach, in line with the brand’s global strategy, AXA XL partners with clients to understand and protect against the risks of today and of tomorrow.
This bold campaign aims to increase brand awareness, emphasizing the brand’s culture, vision and expertise. Featuring a retro-futuristic art direction, the initiative sets the insurer apart in a competitive landscape, emphasizing AXA XL’s forward-thinking culture.
This campaign will live across print, digital, DOOH and audio across 13 markets (US, Canada, France, Spain, Germany, Australia, Singapore, Hong-Kong, Denmark, Finland, Iceland, Norway and Sweden.)
By combining real-life photoshoots with AI-generated imagery, this innovative production goes along the futuristic approach of the campaign, merging traditional techniques with cutting-edge technology.
