A collaboration between Canva and Filipino ad agency GIGIL launched a campaign proving that Canva Pro is an all-purpose platform.
Featuring the “All-Purpose” Kween Yasmin—a Filipino influencer known for her talents in singing, comedy, spoken word, business, and more—small-to-medium business owners (SMBs) now get not only an all-purpose marketing tool, but also an all-purpose endorser in Kween Yasmin.
Through her Canva Creator Page, users can access her All-Purpose Photo Library and use her as an ad endorser by simply applying Canva Pro’s Background Remover. Canva also created Kween Sans, a font made from her full-body poses, and Kweemojis, her own emoji set.
Watch how the assets were made behind the scenes: https://www.facebook.com/reel/3763419660630482
These Canva Pro assets—particularly the Kween Sans font—blew up the internet last week. It went viral not only among businesses but also regular netizens and celebrities. Even major brands and government entities joined the trend, revealing that they’re also Canva users. This sparked a wave of curious Filipinos asking how they, too, could use it, leading even more people to subscribe to Canva Pro just to access the assets.
The result? Ads, memes, and other content featuring Kween Yasmin were everywhere.
SMBs:
RS COMPUTER STORE: https://www.facebook.com/photo?fbid=780210915061170&set=a.253735417708725
Escobar’s Steak House https://www.facebook.com/photo/?fbid=1160228436304191&set=a.488986656761709
ANYPRINT:
https://www.facebook.com/photo/?fbid=1275390307939954&set=a.434137915398535
BIG BRANDS:
SM: https://www.facebook.com/photo/?fbid=1273897514765684&set=a.631938392294936
MCDO: https://www.facebook.com/photo?fbid=1256743886487193&set=a.697344945760426
POLITICS AND ACTIVISM:
BAM AQUINO: https://www.facebook.com/photo/?fbid=1408622917291241&set=a.415138816639661
DEPARTMENT OF ENERGY: https://www.facebook.com/photo?fbid=1392369032679675&set=a.348913040358618
ANGAT BUHAY: https://www.facebook.com/photo/?fbid=858710590244862&set=pcb.858710883578166
POP CULTURE:
KOREAN LANGUAGE, HANGUL: https://www.facebook.com/photo.php?fbid=1251941883620607&set=a.593762906105178&type=3&mibextid=wwXIfr&rdid=xfjPg11B2Vc38Mr9&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1Cu3Esf1Ww%2F%3Fmibextid%3DwwXIfr
KPOP – TWICE: https://www.facebook.com/photo.php?fbid=1387255306523052&set=a.601940615054529&type=3&mibextid=wwXIfr&rdid=RpRrKqnT9KjkAEqt&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1BWskSytEM%2F%3Fmibextid%3DwwXIfr
ALBUM COVERS – BRAT: https://www.facebook.com/photo/?fbid=1398817078921326&set=pcb.1398815228921511
TV SERIES – STRANGER THINGS:
https://www.facebook.com/photo/?fbid=823919623807973&set=a.107042932162316
MEMES:
ABAKADA:
https://www.facebook.com/photo/?fbid=1263413215812675&set=a.925184782968855
PENCIL BOX COMEDY: https://www.facebook.com/photo?fbid=122192056316513368&set=a.122123776124513368
GANITOGANYANPH:
https://www.instagram.com/p/DRjdYFeGHvk/
SOME EVEN MADE THEIR OWN FONT:
RHADSON: https://www.facebook.com/matabangutak/posts/pfbid02doXb1EWAWz8q5CiRPoZ3W8Dt8SZVR2hd65JbJze9fz5p1PpvdcfboSpi4XYVyegTl?rdid=AWSmlrveZO2DCSGM
JAX REYES:
https://www.facebook.com/photo?fbid=870087915522213&set=a.168250059039339
REDHORSE: https://www.facebook.com/photo.php?fbid=1268881068601511&set=a.594926352663656&type=3&mibextid=wwXIfr&rdid=qp0aAHXqPX5FQaLi&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F17Tej9DNUM%2F%3Fmibextid%3DwwXIfr
FTTM, KELVIN SAPAL:
https://www.facebook.com/photo/?fbid=1316622070492577&set=a.620974623390662
You can also use these assets with a Canva Pro subscription. Just visit her creator page here: www.canva.com/p/allpurposekween.
Those who attended the Philippine SME Business Expo last November 28 to 29 also got to witness Kween Yasmin’s talk and experience the Canva Pro All-Purpose Studio.
There, they were able to use Canva Pro and Kween Yasmin’s creator page assets to create all-purpose ads for their businesses. Once done, they got to witness the Canva Pro tool, Magic Resize, being demonstrated by Kween Yasmin herself. An LED screen on the booth featured their ads transforming from horizontal, to square, to vertical, with the help of the All-Purpose Kween.
Not only that, several lucky winners also got to try the Magic Music Studio. Using Canva’s Magic Write, business owners created 30-second jingle lyrics as a guide for Kween Yasmin to produce her own, unique, impromptu jingles for them, live.
Take a peek at some of the jingles that Kween Yasmin created, as featured on her Facebook page: https://www.facebook.com/share/v/18Q3FMhL2H/
