Swiss sportswear brand On has appointed Creative Communications agency, Exposure, as its retained global PR and strategic partner.
The appointment marks a milestone for On, with Exposure becoming its first-ever agency to support the brand’s global PR strategy. Exposure will define On’s cultural positioning to drive relevance across key markets through earned media strategies and creative campaigns.
The retained partnership will see Exposure spearhead On’s Global Communications and PR efforts, shaping strategic narratives that amplify product desirability and solidify the brand’s performance credibility. The collaboration will focus on building advocacy, increasing brand awareness, and deepening cultural connections with diverse audiences as the brand continues its rapid international growth.
Grant Goulding, Global Head of Brand PR at On, said: “At On, we’re constantly exploring new ways to connect with communities through stories that inspire, engage, and reflect cultural relevance. To strengthen our next phase, we’ve appointed Exposure, whose strategic approach, cultural intelligence, and proven track record in building brand advocacy make them the ideal partner. We’re thrilled to have them on board as we shape the next chapter of our brand PR journey.”
Maneeze Chowdhury, CEO, Exposure, comments: “The success of On stems from its distinctive approach to product development, strategic collaborations, and steadfast dedication to relentless innovation. As On enters the next chapter of its journey, we’re incredibly proud to be appointed as the brand’s first-ever Global Communications partner, We’re looking forward to harnessing our cultural ethos to craft campaigns and build compelling global narratives.”
