Directed by Billy Corben, produced by MOIRAI Films, and featuring seamless post-production by TELEVISOR, Meta Quest’s latest promo spots redefine how technology can enhance the way fans experience sports.
From Barrow to New York City: A Tale of Two Basketball Communities
The first spot takes viewers to Barrow, Alaska, the northernmost town in the U.S., where basketball serves as a cultural cornerstone. Shot in collaboration with Wieden+Kennedy London and featuring Alissa Pili, this ad demonstrates how Meta Quest bridges the gap between remote fans and the NBA courtside experience. Through immersive technology, basketball enthusiasts in Barrow can feel the energy of the arena, no matter how far they are from the game.
The second spot unfolds in New York City, where Los Angeles Lakers fans face the challenges of supporting their team in rival territory. Donning Lakers gear in NYC might draw some side-eyes, but Meta Quest empowers these fans to transform any space into an authentic NBA courtside experience. By breaking down physical and social barriers, Meta Quest ensures that fans everywhere can feel connected to their favorite teams.
These groundbreaking campaigns highlight Meta Quest’s ability to transcend traditional sports viewing, delivering immersive and transformative experiences that bring fans closer to the game than ever before.
