We’re in a bar somewhere in Italy.
Our hero? The waiter Marco, is serving countless Aperol Spritzes every single day.
It’s busy, fun and bustling.
No time to pause – what’s that register printing?
Aperol Spritz, of course.
The n1 cocktail in Italy*, that everyone’s craving.
Watch the bartender work his magic.
Due Aperol Spritz!
Time for the intern Lorenzo to get back to work.
And over there, the influencers (Alessia Lanza, Kamrad, Yaya and Lloyd from HandLuggageOnly) finally found a cocktail as photogenic as they are.
Inside the bar our senior Luisa knows exactly how to get Marco’s attention.
A curious couple hesitate – what should they order? Come on, it’s obvious…
Fabi, the genius owner, knows what the madness calls for: oranges!
The sun’s shifting, but this isn’t the end. Oh no, it’s just the beginning.
Tutto Bene.
That’s what they all are thinking.
And what we all will be humming (Niv Ast’s ‘Tutto Bene ft. Ruty Klein’).
The star of the show is always The Aperol Spritz – gorgeous, orange.
This time we’re in an Italian bar, but the story is all around the world.
Because no matter where you are, it’s the same scene.
Everyone’s reaching for the same thing.
Aperol.
L’unico. Per tutti.
Aperol (Campari Group) appoints DDB Paris and this is their first global campaign for the brand. A film more Aperol than ever – directed by Jara Moravec, launching mid of May across over 30 countries (USA, UK, Germany, Italy,…).
It shows Aperol’s appeal – a drink loved by all. An idea as simple and honest as that. And this is just the beginning of the exciting partnership between DDB Paris and Aperol.
Alexander Kalchev – CEO & CCO – DDB Paris:
“This campaign is all about the vibe of Aperol Spritz. It’s about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way.”
The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.
