Philadelphia, Pennsylvania – Mar. 21, 2025 – Event Strategy Group (ESG), a leading event agency, today announced the strategic hiring of four new professionals to support its expanding client base and evolving project scopes. The additions bring diverse expertise and strengthen ESG’s capabilities across creative strategy, accounting, administration, and event technology.
“We are thrilled to welcome Kate, Melissa, Jade, Christina, Lia, and Sam to the ESG team,” said Renee Scullin, President & Co-Founder of ESG. “Their diverse backgrounds and proven track records will be invaluable as we continue to grow and deliver exceptional experiences for our clients.”
Kate Burton, Event Manager: Kate brings a wealth of working with Fortune 500 companies in effectively planning and executing brand campaigns. Prior to joining ESG, she spent seven years with Wasserman creating and delivering event and hospitality programs. She received her MS in sport and fitness administration from Florida State University and her master’s in business administration from the University of South Florida.
Sam Ferkler, Event Technology Coordinator: Sam recently graduated from West Chester University of Pennsylvania with a BS in Computer Science and a minor in statistics. In his new capacity, he will join the technology team and oversee systems integrations from event technologies into client systems, website and application development, and more.
Jade Graddy, Senior Creative Strategist: Jade brings a wealth of experience in writing, editorial, content creation, and creative strategy. A global citizen with professional experience on six continents, Jade is passionate about helping clients tell their stories effectively. She previously served as Senior CS Editorial Manager at Shorthand and Communications Consultant at Campbell & Company. Jade holds a BA in linguistics and a minor in human rights from the University of Washington.
Christina Knapper, Accounting Specialist: Christina brings nearly 24 years of experience in accounting across a wide variety of industries and experiences. She was most recently an Accounts Payable Specialist at Norris Furniture & Interiors and prior to then, was a Home Office Accountant at Liberty Property Trust for 20+ years.
Melissa Mulaney, Event Manager: Melissa brings a wide variety of event and marketing experiences to ESG having spent the past decade supporting client initiatives in house. She’s worked on corporate event and marketing teams for RR Donnelley, Vericast, Doosan, and SAB N. America. She graduated from Monmouth University with a BS in business administration with a concentration in marketing.
Lia Togila, Executive Admin: Lia has three years of experience in project coordination and brand strategy, with a focus on driving creative projects to success through innovative problem-solving and audience targeting. She previously worked as a photographer and production supervisor at Philip Gabriel Photography and as a photo editor at Bloomsburg University of Pennsylvania. Lia graduated from Commonwealth University-Bloomsburg with a degree in mass communication with a focus in photojournalism.
“These new hires will play critical roles in supporting ESG’s continued growth and ensuring the agency delivers innovative and impactful solutions for its clients,” continued Scullin. “We remain committed to investing in top talent and providing our clients with the highest level of service.”
