Philadelphia and Nashville, Tenn. Global technology powerhouse Lenovo has reopened its U.S. Executive Briefing Center (EBC) in Raleigh, North Carolina, unveiling a transformed lobby experience designed to welcome customers into the future of AI-powered innovation. Working closely with Lenovo, Event Strategy Group (ESG) and Fivestone Studios partnered to create a suite of immersive and future-forward content experiences that showcase Lenovo’s leadership in AI, infrastructure, and sustainable technology.
At the heart of the new lobby environment is a custom digital ecosystem: a cloud-based content management system, a library of bespoke ambient animations, and three next-generation AI Journey Accelerator photobooths. Together, these elements help Lenovo’s customers explore their own AI transformation journeys in memorable and meaningful ways. The results of their collaboration are documented in this case study video.
As the lead experiential agency, ESG partnered with Fivestone to develop an environment that makes a bold first impression while remaining adaptable for a wide range of audiences. The result is a lobby experience that blends elegant design, high-performance technology, and interactive storytelling.
“Executive Briefing Centers are where brands communicate both vision and value,” said Sarah Babb, Creative Director at ESG. “We wanted to create an experience that feels alive, one that welcomes visitors, showcases Lenovo’s breadth, and sparks conversations about what is possible with AI. The collaboration with Fivestone allowed us to bring that vision to life with both creativity and technical precision.”
To activate the EBC’s expansive LED wall, Fivestone developed a custom content management system capable of real-time playback across multiple layers of video, text, and imagery. Lenovo teams can easily curate playlists, update messaging, and tailor content for each visiting group. The accompanying animation library, created using Maxon Cinema4D, Redshift, Adobe After Effects, and Rive, reflects Lenovo’s brand ethos: innovative, human, and purposeful. Minimal forms, sophisticated textures, and dynamic light and shadow reinforce themes of sustainability and forward momentum. Testing on Nanolumens hardware in Atlanta confirmed the need for a 10-bit color workflow to achieve the intended visual fidelity.
Building on the success of the AI Journey Accelerator at Lenovo Tech World ’24, ESG and Fivestone brought the experience into the EBC lobby through three standalone AI-powered photobooths. Running entirely on Lenovo ThinkStation P8 workstations, the kiosks deliver fast, secure, on-premise AI processing. Visitors begin with a brief questionnaire exploring their familiarity with AI, organizational readiness, and business opportunities. Their responses help Lenovo understand each guest’s AI maturity level while generating a personalized, branded AI portrait that demonstrates Lenovo’s processing power in real time.
“Rive bridged the gap between design and content management, enabling rich, animated experiences that could be customized and maintained without compromising creative quality,” said Justin Eslinger, Director of Creative Technology and Innovation at Fivestone.
The project brought together a multidisciplinary team across ESG, Fivestone, Lenovo, AVI-SPL, and Nanolumens. ESG provided strategic leadership and client alignment, while Fivestone delivered creative direction, animation, software development, and technical innovation.
“Like Fivestone, ESG shares a commitment to delivering exceptional work at both high quality and high velocity,” said Traylor Woodall, Executive Creative Director at Fivestone Studios. “This project required deep collaboration, rapid problem-solving, and a shared belief in what immersive storytelling can accomplish.”
To learn more about Lenovo, please visit https://www.lenovo.com.
