July, 2025. Creative studio Elevado has officially welcomed Eve Ehrich as Executive Producer, reinforcing its commitment to an artist-driven, AI-enhanced approach to storytelling and visual production.
“What drew me to Elevado was their fearless vision—honouring craft while embracing the future of technology,” Ehrich shared in an exclusive interview. “It’s the right place to push boundaries in storytelling.”
She describes hybrid production as a model where “AI is a creative partner, used intentionally and guided by human insight from concept to execution.” The goal is to expand creative possibilities, not replace artistic leadership.
With experience across live-action, design, animation, VFX and post, Ehrich will lead teams that balance innovation with artistic integrity. “We’re not chasing efficiency for its own sake—we’re using AI to explore, visualize, and build original IP with clarity and emotion.”
Elevado is developing workflows where AI integrates into live action, animation, and VFX pipelines, helping directors bring bold, imaginative worlds to life faster and smarter.
Looking ahead, Ehrich hopes Elevado will “inspire the industry to embrace AI not with fear, but with curiosity—setting standards that fuse creativity, ethics, and innovation.”
1. What drew you to Elevado at this particular moment in your career, and how does its AI-driven production vision align with your personal philosophy on creativity and innovation?
What drew me to Elevado was my desire to be part of a production company that embraces the future of technology while honoring creativity and craft. Our studio has a strong vision for what’s next and isn’t afraid to take risks to keep pushing the boundaries of storytelling. This is the mission of Elevado. We’re embracing AI as a tool to enhance our productions and give us the freedom to push our creativity even further. It is an exciting time and I am thrilled to be at a company that is leading the creative industry into new territory.
2. Elevado is positioning itself at the intersection of craft and AI. From your perspective, what does a truly hybrid production model look like in practice?
Everything starts with creativity and craft. Humans will always lead the process. Our directors and artists drive the vision, the ideas, and the emotional core of every project. A truly hybrid model means AI is integrated into that process as a creative partner. It becomes part of the workflow, from early concepting and visual development to design and execution, helping us explore directions faster and expand what’s possible. We treat AI like any other tool in the creative toolbox—used with intention, guided by human insight, and always in service of the story.
3. You’ve worked with some of the world’s most iconic brands. How do you see AI transforming the expectations and processes in high-stakes, large-scale productions?
It’s all about education. There is still a lot of mystery around AI, its capabilities and watchouts. As more understanding comes into play I feel more and more brands will be comfortable in using AI technology to help push their creative ideas. AI technology is changing daily and getting better and better. The standards are high when working on large-scale productions with big brands and the expectations from our clients need to be met in the most authentic way. Our responsibility as an AI-driven studio is to incorporate AI with the creation of original content and campaigns while outputting at the highest standards.
4. As Executive Producer, how do you plan to balance artistic integrity with technological efficiency when building teams and leading projects at Elevado?
I want to build teams that respect both artistry and innovation, where directors, creatives, and technologists collaborate as equals. Artistic integrity isn’t something to be protected from technology; it’s something that should be supported by it. My role is to ensure that our creative vision leads the process, and that we use AI and other tools to serve that vision, not the other way around.
At Elevado, we’re not chasing efficiency for efficiency’s sake. We’re using technology to expand what’s possible, whether that’s playing with creative direction earlier in the process, visualizing the impossible, or unlocking solutions we couldn’t access before. The balance comes from clarity, knowing what we’re trying to say, and ensuring the tools we use amplify that message, not dilute it.
5. In a landscape where emerging technologies evolve rapidly, what do you believe are the biggest misconceptions about AI in creative production today?
AI is a tool. Humans will always be the leader in coming up with the ideas and directing the technology in making those ideas come to life. Change can be scary to people, especially when technology is developed in helping us be faster and more efficient. This is an opportunity to embrace a new technology that will help us all be better in our craft.
6. What are the key capabilities or workflows that Elevado is developing to redefine what’s possible with AI-powered storytelling and visual execution?
Elevado is building a hybrid model where human creativity leads and AI expands what’s possible. From early concept development to visual execution, we are integrating AI in ways that enhance the creative process without replacing it. That includes using AI to explore visual ideas more quickly, experiment with mood and tone, and help design worlds or characters that reflect the director’s vision. We are developing workflows where AI-generated visuals can live alongside live action, animation, or VFX as part of a seamless production pipeline. The goal is not just speed, but creative flexibility. We want to give our teams the space to push ideas further, to explore new visual styles, and to build original IP with clarity and imagination. What sets Elevado apart is how intentionally we are shaping this approach. Every tool we use is in service of the story, the craft, and the emotional impact we want the audience to feel.
7. You’ve led teams across design, animation, VFX, and post-production. How does your multidisciplinary background influence your approach to leadership in this AI-enhanced creative environment?
My background across live-action, design, animation, VFX, and post has shaped the way I lead. I understand the creative process from multiple perspectives, which helps me connect the dots between disciplines and build teams that work together, not in silos. In an AI-enhanced environment, that kind of integration is even more important. These tools are evolving quickly, and to use them effectively, you need a foundation in how things are actually made. I know where AI can add value and where the human touch is non-negotiable. My job as a leader is to champion the creative vision while making sure the right people, processes, and technologies are in place to bring it to life. I want to create a space where experimentation is encouraged, where craft is respected, and where innovation is purposeful. That balance is what allows us to stay ahead while still delivering work that’s thoughtful, original, and emotionally resonant.
8. Looking forward, what kind of impact do you hope Elevado will make—not just in the advertising space, but in how the entire industry approaches production innovation and talent collaboration?
My hope is that we will set the pathway for many other companies to embrace and push the boundaries of AI, setting industry standards for creativity, ethics, craft, and collaboration. There should be no fear attached but curiosity and exploration on how we can use AI technology to our full advantage and how it can be a tool to help us do what we do best in being storytellers and makers.
