Esportal, a leading platform in competitive gaming, has announced a groundbreaking partnership with Brand Metrics, marking a significant advancement in the gaming industry. This collaboration positions Esportal as one of the first gaming platforms to integrate brand lift measurement into its ecosystem, setting new standards in advertising within competitive gaming.
Anders Lithner, CEO of Brand Metrics, highlighted the innovative nature of Esportal’s approach, stating, “Esportal’s unique content strategy and unconventional commercial model distinguish it within the gaming landscape. This partnership has been a catalyst for innovative thinking and has been incredibly rewarding. The dynamics of gaming, particularly the monetization of tournament sponsorships, present exciting opportunities for collaboration. We are excited to forge a strong partnership with Esportal.”
By teaming up with Brand Metrics, Esportal aims to revolutionize campaign measurement in competitive gaming. This initiative empowers advertisers and agencies with valuable insights, demonstrating the effectiveness of their campaigns to a global audience of gaming enthusiasts.
Felix Kaukiainen, Head of Marketing and Operations at Esportal, emphasized the platform’s commitment to its gaming community and advertising partners: “At Esportal, our gamers are central to our mission. We strive to provide the best experience for both gamers and advertisers, creating a unique space where brands can engage with our passionate audience. By enabling our advertising partners to measure the true impact of their campaigns, we foster a more engaging and mutually beneficial ecosystem.”
Kaukiainen continued, “With Brand Metrics, we are ushering in a new era where advertisers gain clear visibility into the value of their investments and their influence on our dedicated gaming community. This partnership underscores our dedication to innovating new opportunities for our community and partners, elevating advertising standards in the gaming industry.”
Through the integration of brand lift measurement, Esportal aims to provide actionable data that enhances advertisers’ ability to connect effectively with their target audience in the gaming community.
